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5 hottest web tech trends to adopt in 2021

Discover the key developments to master in 2021.

developer working on computer
Image: Unsplash

Internet-based technologies are changing at breakneck speed, and web development is keeping up with the updates. Is your company planning to launch a web app?

Staying abreast of the latest trends will let you stand out in your niche and eclipse the competition. Discover the key developments to master in 2021.

1. Voice Search

Speakers like Alexa are commonplace, and every smartphone is now equipped with a  voice feature — Siri or Google Assistant. Consumers like voice search because it is easy and accessible (some speakers cost just $50 and smartphone assistants are free).

Professional custom web development lets companies optimize their offerings for voice search quickly. The development of special apps for smart speakers also extends their reach.

2. WebAssembly

If you look at the most popular games and applications, you will see that they are native desktop apps. This is because conventional web technologies like JavaScript slow down calculations, which affects the UX. Now, thanks to the advent of WebAssembly, this has changed. 

This fresh format underlies web applications with native-like performance. Whatever the programming language (C/C++/C#/Rust/Kotlin), the code is turned into bytecode within a browser, and execution is accelerated in comparison with JavaScript.

The development costs also go down. This technology benefits businesses in multiple niches, from video editing to P2P platforms to educational apps to 3D mapping.  

3. Content Personalization Through AI

Machine learning and AI improve Internet experiences natively, without us even recognizing it. The first term describes the ability of software to get better without the developers’ participation. It can analyze incoming data, identify patterns and make decisions, and even predictions that improve the UX.

For example, every Netflix user is identified individually to serve content and search results based on their intentions. Content personalization has advanced beyond the analysis of previous queries. Machine learning enhances web apps in many industries, from healthcare to agriculture. It drives engagement and conversion.

4. Data Security

Successful web apps are an attractive target for cybercriminals, which makes security a top priority. The measures include security testing during development, integration of website monitoring tools to detect suspicious activity, careful choice of third-party services, and encryption of sensitive data.

AI helps businesses in this realm, too — such software detects threats more easily and reacts to them immediately.

5. Progressive (PWA) and Accelerated (AMP) Mobile Pages 

Both of these technologies help web pages load more quickly. This is great for SEO, as Google prioritizes speed. PWA emulates a native mobile experience, it is affordable and can also work with a poor internet connection. The user does not even realize they are still using the browser. This technology is extremely popular with e-commerce. 

AMP accelerates the loading of static content, which works great for blogs and news sites. The technology omits fancy elements, displaying just the essentials like text and images. Depending on your industry, you may need PWA or AMP, but acceleration is an absolute must.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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