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5 of the best tips when starting an online business

Your website and social media are the only ways customers will see you as a business, so it’s important to make a good impression.

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With the whole world scrolling the internet more than ever due to lockdowns from the coronavirus pandemic, now is a better time than ever to launch an online business. However, you and every other online business will be competing against each other to, effectively, win the sales of as many people as you can. If you’re new to the entrepreneurial world, or you’re beginning a new venture in the online business world, here are some of the best tips when starting an online business.

Social media is your best friend

Because your business is solely online, that makes using social media to attract customers that little bit easier, and this is because you can leave links directly to your products and services. Businesses that have a website but operate on a face to face sale basis don’t have this advantage, and you should utilize it for maximum sales.

It’s a great idea to leave links on social media using bit.ly because not only does it shorten your links, but you’re also able to track clicks and collect data. Take the time to learn algorithms for each social media platform, use well-researched hashtags, and create a strong brand image to uphold and you’ll begin to notice your social media following growing and, therefore, sales rising.

Protect yourself

Running an online business is risky because the entirety of your business runs from your website. If you’re targeted by hackers, this could seriously harm your business. Be sure to set up safety features on your website, and back it up regularly so that if it does happen, your website has little to no downtime.

An online business also means no actual address, meaning you may feel like you should use your home address. However, this means your home address will then be publicly listed on the internet and put you at risk of theft or harm. You can easily resolve this using a virtual physicaladdress to create a business address for mail. You can access them anytime online too!

It’s okay to outsource

It’s extremely difficult to solely run a business and from time to time, you may find yourself in need of some help. Outsourcing is a great way of getting extra help quickly without the need to employ someone permanently. Upwork and Fiverr are both great websites to find a freelancer for anything you might need.

Email automation will save you so much time

Using email automation will save you lots of time and allows you to reach many people with a few simple clicks. Once you’ve got an emailing list, find an email automation service that allows you to create multiple lists and email templates to save you as much time as possible.

Spend time on your website

Finally, your website and social media are the only ways customers will see you as a business, so it’s important to make a good impression. Consider hiring a website designer to help you create a quick and easy to navigate website that looks great at the same time.

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