Apple is reportedly getting into the subscription news game
Are you willing to pay to read the news?
Apple wants you to read more news, so, obviously, they’re reportedly launching a new premium news subscription service, reports Bloomberg.
Last month, the company recently acquired what some call the “Netflix of magazines,” Texture, which provided a service where users could pay $9.99 a month for access to more than 200 magazines. The end game here is for Apple to generate more revenue from online content.
The world’s largest technology company is integrating Texture technology and the remaining employees into its Apple News team, which is building the premium service. An upgraded Apple News app with the subscription offering is expected to launch within the next year, and a slice of the subscription revenue will go to magazine publishers that are part of the program.
This isn’t the first time the company has tried this. A while back, Apple pulled the plug on its Newsstand app to make room for its Apple News app. The company even tried partnering up with News Corp to create an iPad-only news publication. However, two years later, News Corp shut it down because it wasn’t making any money for them, nor was it creating an audience to read it.
Are you willing to pay to read the news? Apparently, a lot of people are because, in the past couple of years, a large number of publications have been implementing paywalls, meaning users would have to pay to the read the content they’re looking for. This new service will work just like that. Thankfully, with this new service, Apple will share some of the revenue with publishers, but at this time, it’s not really clear how much of a share they’re willing to split.
Are you willing to pay a premium for the new news service? Let us know what you think down below!