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Cool website optimization tricks that you probably don’t even think about

The next time you are catching up on news or shopping online, have a think about the above tools that the professionals use to achieve this.


Pretty much everyone now is familiar with websites – they’re an essential business tool and something that all successful businesses need to thrive now. Online casino sites are a good example of this as they need a decent website to be in business.

It is not just the games and payment information that must be up to scratch – information on certain promotions, including SugarHouse promo codes NJ, must be there as well. 

Having an agile and responsive website is key to reaching people online for organizations and also allowing us as consumers to find the services or businesses we want. It is a safe bet now that most people head to a major search engine to find those train tickets, that handyman to fix their broken tap, or any other services they need. Websites are also widely used by people on a personal level to connect with the world and as a platform to share their thoughts or feelings with others. 

However, you may not know all of the clever optimization techniques that the best sites use to offer a truly first-class experience. As user experience becomes even more important, the presence of these optimizations is paramount. But what are the most common that you might not even think about?

Image optimization 

One very common website optimization that you might not even pay attention to is image optimization. The basic idea here is that uploading images directly to a site and then not optimizing them is a bad idea. The images will often be too big, and this can cause the pages to load slowly.

Page load speed is hugely important in how enjoyable a website is to use, so this is a real no-no. Most websites now will either upload through compression tools, which resize the image to the right level or simply resize it themselves when uploading. It is also a common tactic to add alt text to images to help with site optimization. 

Mobile phone optimization 

Smartphones are everywhere now, with over 2 billion being used globally. They are not just used to talk or send text messages on either – most people now will use them to search for and view websites before ordering items on them.

This means that all websites now will usually be optimized for use on mobile phones. This simply delivers the same enjoyable experience to a mobile user that desktop users have when on the site. You might not notice this when on your smartphone, but it is one key technique that makes websites fast, responsive and usable on the move. 

File compression

Many of the most common website optimizations that you might not think about are to do with achieving fast speeds, and compressing data is a great way to do this. Put simply, more data means slower load speeds as the webserver has more to deal with. To get around this, web developers compress the data files on the background of sites to reduce this load and bump up the speed. Compressing code files can reduce them by up to 80%, which is a big difference in terms of how fast a website can respond to commands.


You may have heard this term bandied around but not be quite sure what it is. Caching is simply the technique used on sites to cut back on server load, decrease the amount of bandwidth being used, and reduce latency. The overall aim is to speed up a website and give a more enjoyable experience to the end-user. Web developers will normally set a maximum age of seven days in their browser cache to save server time and make things run much quicker. 

Lossy compression 

It is probably safe to say that even those who keep an eye on tech may not know about this one. Lossy compression is a technique that takes away any header information in the background of a site that is not really needed. It can also tidy up the image quality on hi-res images to help with page speeds. The key thing to note here is that these changes will not be noticeable to the website user as what is seen on screen looks the same.

Websites do more than you think!

Unless you are a web designer, you probably head onto a website and do not realize how much work is going on in the background to keep it running smoothly. Optimization techniques are a classic example of this and are key to making any site fast and fun to use. The next time you are catching up on news or shopping online, have a think about the above tools that the professionals use to achieve this.

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Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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