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Why you should create logos for eSports & gaming clans

Creating unique logos for your gaming clans is crucial to stand out in a crowd.

image of esports logos

ESports leagues, teams, and tournaments are popping up all over the world. From small-scale local events to the biggest international eSports competitions, the industry is growing exponentially and will continue to do so.

As a result of this rapid growth, many new companies are entering the market to offer gamers and eSport teams services.

With more companies coming into play, you must ensure that your business stands out from the crowd by creating a logo that uniquely represents your brand.

A logo helps your clan stand out from the crowd, whether it’s a big organization or a small one. Your logo should reflect your values and goals and the personality of your members.

It will also help establish a sense of identity for your team and give you a way to express yourself visually.

This guide will walk you through some important considerations for creating an eSports logo that reflects your brand’s values and goals.

rlcs competitive gaming
Image: Rocket League Esports

Gamers have a passion for their games, and they are also very competitive. Express passion and competitiveness, many gamers form clans. These clans often have logos that help identify them from other gaming groups.

The design of gaming clan symbols is not as simple as it seems. It would be best if you came up with an idea for the gaming clan’s logo to make it stand out among the other gaming groups. 

Assemble your logo design team

Assemble your gaming logo design team. Your team should include at least one person with typography, graphic design, and branding expertise.

It’s helpful to have someone on deck who knows about 3D modeling and motion graphics. The more diverse the skill set of your team members, the better chance you have of getting a great result.

Define your brand values

Brand values are the emotional connections that people have with your brand. They’re more than just a logo and slogan; they describe what makes you different from other organizations in your industry and what makes you special.

Your brand is an important part of your business identity—it’s one of the first things potential clients will notice about you, so choosing a logo that reflects those values is critical to getting their attention and keeping it.

To create the right emotional connection for your organization, think about what feelings come up when someone thinks about your business or industry.

Do they feel trustworthy? Exciting? Fun? Then make sure all of these qualities are expressed through every aspect of how they perceive you.

From social media posts to signage at events where people can interact with members of your organization face-to-face (where applicable).

If a prospective customer gets excited by something new happening in eSports without knowing exactly why that might be enough motivation to keep checking back to see what else might happen next.

Use a brief to keep your design on target

opera event esports red bull competition
Image: Red Bull

A brief is a document that outlines the purpose of the logo, the target audience, and the brand values.

It’s essentially a set of guidelines for designers to follow as they work on your project. This way, you can ensure that each designer does their best work on your logo and achieve your goals for it.

Colors 

The color of your logo will depend on the brand or clan that you want to create it for.

If it is for a gaming clan, then the color should be bright and eye-catching, while if it is for an eSports team, it should be dark and professional looking.

Symbols

Symbols play an important role in creating logos for gaming clans or teams because these symbols give them a unique identity. These can help convey your message or provide some meaning behind it.

It should reflect the overall image of your clan, so we recommend choosing something unique and memorable. You don’t have to reinvent the wheel.

Think about what makes your clan special, then use elements from the real world that others can easily recognize.

Fonts

The font style is also important when creating logos for gaming clans or teams. If you use too many fonts, it will look very messy and unprofessional, so make sure that you use only two fonts maximum in your gaming logo design to match each other perfectly.

Choosing a font type that works well with your design and conveys the message you want to get across is important.

For example, if you’re designing a logo for a team called “sherlock”, using a font like ‘Sherlock Holmes’ would make sense because it will convey the team’s theme very well.

On the other hand, if you’re designing a logo for an eSports team, using something like ‘Comic Sans’ might not be good.

Keep it simple

Focus on simplicity. The simpler the custom logo design is, the better it will look on clothing or other items. It will also be easier for others to recreate using different materials such as wood or metal.

Your goal should be to make it easy for people to print out the logo using different printing methods such as digital printing or screen printing on t-shirts, hats, bags, etc.

Filter options and choose your favorite design

Once you’ve created a brief and selected the filter options that best suit your needs, it’s time to begin designing.

When designing a logo for your eSports team or gaming clan, consider many factors beyond simply choosing cool fonts.

The design should be eye-catching and easy to remember; it should also convey the values of your team or clan. Remember that this is an important part of marketing your brand effectively.

Conclusion

twitch and us army esports logos
Image: KnowTechie

Designing a logo for an esports team is one of the most important steps to brand identity. Gaming is a cultural movement, and for the most part, it reflects the visual identity of eSports.

The logos of teams and eSports organizations should be unique, communicative and inspiring to create the necessary resonance with potential sponsors or investors.

A creative, professionally designed logo can raise awareness, increase fan engagement and even boost the overall performance of the team and players in critical times during an esports season or tournament event.

The key to getting your brand right is to create something that feels authentic yet still reflects your company values and global audience. 

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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