Google is trying to compete with Amazon with Google Shopping – here’s what it’s like

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Google Shopping just splurged for a facelift, bringing some cool new features to try and take the non-Amazon share of the online retail market.

You’ll now be able to track prices, shop local, and find ‘style ideas’ by using the power of Google Lens.

Google Shopping just splurged for a facelift

Google Shopping is sprucing up the place, with a new UI, and some superpowers that might help you figure out what you want to wear. The new experience has a customized homepage that changes based on your habits and spending (finally, a good use of all that web tracking).

• Price tracking: Leveraging its search powers, Google Shopping will give you notification of price changes of tracked items
• Google Lens style tracking: You’ll be able to use Lens to get suggestions on how to wear a piece of clothing that you either screenshotted or pointed your camera at in real life. Think of it as your personal style consultant, only without the exorbitant fees
• Shop local: Google Shopping isn’t just about online, you can also choose local businesses and pick up your last-minute gifts instead of worrying about shipping times
• There are now over 1,000 stores offered through Google Shopping
• Google will also help with things like returns and exchanges

The new Google Shopping site goes live today in the U.S. on both web and mobile, as does the new Google Lens feature. There’s no word yet on when the rest of the world can join in.

What do you think? Interested in doing some shopping through Google Shopping? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Joe Rice-Jones

Maker, meme-r, and unabashed geek with nearly half a decade of blogging experience at KnowTechie, SlashGear and XDA Developers. If it runs on electricity (or even if it doesn't), Joe probably has one around his office somewhere, with particular focus in gadgetry and handheld gaming. Shoot him an email at joe@knowtechie.com.