Google’s latest algorithm update is here – here’s what you need to know
Wait for the update to fully roll out before reacting or you could end up wasting your time, or worse, doing more damage than good to your website’s rankings and visibility.
Unsurprisingly, Google has been working on its next new core update behind the scenes. On Wednesday 2nd June 2021, Google announced the upcoming release of their latest core algorithm update. The June 2021 Broad Update will soon be rolling out across Google Search and making waves in the digital community.
Google’s core updates are something Google does regularly throughout the year to enable them to get better at assessing content and determining what pages serve the best answers to searchers’ queries. As a searcher, Google’s updates aim to make your experience online even better, but if you run a website and want to be searched for, it can be a struggle to navigate the new changes each time. The last core update was in December 2020, and before that was May 2020, so this newly announced update is right on time.
This update, however, will actually be launched in two parts, with part two launching in July as Google’s Danny Sullivan explains on Twitter:
“Some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update. Most sites won’t notice either of these updates, as is typical with any core updates.”
You might be thinking, does that mean twice the amount of panic for those who run websites? No. It definitely shouldn’t.
Based on Google’s past update rollouts, core updates aren’t instant and often take between 10-14 days to finish launching. This can often result in significant shifts in the search results. This can be incredibly alarming to many website owners, marketing, and SEO teams as they worry about their results fluctuating suddenly, so expect to see plenty about it on Twitter until the hype dies down and more information is released. While it may seem like the worst news possible – and there will always be people who tell you it is – that doesn’t mean you’ll necessarily be affected, so don’t start worrying or anticipating the worst.
To help bust the myths and misinformation around the core update, SEO agency, John Cabot, has published a transparent guide to help marketing managers, bloggers, and business owners understand core updates, what is happening and what to focus on.
Most importantly, they stress not to panic. Wait for the update to fully roll out before reacting or you could end up wasting your time, or worse, doing more damage than good to your website’s rankings and visibility. Instead, as they recommend you should always be doing, focus on making sure your website truly deserves to rank in everything you do and Google should reward you.
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