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How small businesses can make use of Diib to enhance their SEO

Oftentimes business owners lack the time and the resources to educate themselves about SEO

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Running a business is not easy. From starting a business to helping it grow, entrepreneurs have to look over a dizzying array of factors, like hiring the right employees, building a brand, establishing a customer base, and creating an online presence that contributes to the success of a business. 

In recent years, on top of running their businesses, business owners also need to keep themselves updated on the latest advancements in digital marketing, something many don’t have the time or energy to learn. Most business owners know they need digital marketing to generate revenue and attract new customers, but many don’t know where to begin.

One of the best practices that have been proven successful for businesses is SEO – the process of growing the quality and quantity of website traffic by increasing the visibility of a website on search engines like Google. Almost every business uses SEO to boost their presence on the internet. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

But for a business to benefit from SEO, owners need to know what SEO is and how they can capitalize on its potential. To help businesses learn what SEO is at its core and how companies can take advantage of it, Daniel Urrman created Diib (pronounced dib), a platform that makes SEO understandable to everyone.

A convenient solution

SEO has become one of the most crucial elements in the success of a business. With SEO, business owners can attract a broad audience and generate more traffic to their website. It has been proven to be a highly effective way of acquiring more visitors than other search engine marketing strategies, particularly paid search which can be costly and is fairly complex. According to data, 70% of marketers see SEO as more effective than PPC (pay per click), or paid search. 

Oftentimes business owners lack the time and the resources to educate themselves about SEO, and this is where Diib serves comes into play. Created with the vision to turn complex data into simple answers that help businesses grow, Diib’s goal is to maximize digital visibility and decrease the costs and expenses that come with SEO.

At the time of its inception, Diib was a conventional digital marketing agency based in Salt Lake City. Daniel Urrman, who serves as the founder and CEO of the company, started the company to help businesses increase their online visibility at the lowest rates possible. 

In 2015, he launched Diib, the Software as a Service (SaaS) platform to address the complications that come with SEO and make it a stress-free and productive process for all businesses. Rather than hire expensive SEO consultants or agencies, Diib demystifies SEO for small businesses and tells them exactly what they need to do – in plain English – to improve their website’s ranking and increase visitors to their business.

An impeccable working model

Diib is designed to make SEO understandable and simple for business owners who may not know much about SEO. Their easy-to-use platform consists of five components: Diib Dashboard, Diib Answer Engine™, Diib website analytics, Diib Library, and Diib Tracker. Through Diib, businesses can easily implement improvements to their website and improve their SEO.

Diib works with Google Analytics to provide businesses invaluable insights into their website’s performance. Alongside tracking the performance of a website and alerting the business owners about factors that are negatively impacting the website’s health, Diib uses Google Analytics to surface new opportunities for growth. If businesses don’t have Google Analytics, the Diib team can quickly install it for them.

It also assists businesses in analyzing the keywords they are showing up for as well as the significance of those keywords. It is always a smart move to keep a check on every step that a competitor takes. When it comes to keywords, Diib makes sure that a business owner can see not only their own keywords but which keywords the competitors are showing up for in the search engine results. A user simply enters the name of a competitor and Diib displays the keywords they are benefiting from. 

Moreover, Diib enables users to detect spammy backlinks, which often lead to a drop in a website’s rank on search engine results pages (SERPs). Even though several tools in the market help companies analyze their backlinks – the sites that are linking to theirs – not all provide the feature of calculating the spam score, a percentage of sites that are penalized by Google. The spam score can help businesses address the spammy a broken backlink on their website.

Again, Diib not only eliminates the need to calculate the spam score manually, but it also provides instructions sure that a business owner can see not only their own keywords but which keywords the competitors are showing up for in the search engine results. A user simply enters the name of a competitor and Diib displays the keywords they are benefiting from. 

Moreover, Diib enables users to detect spammy backlinks, which often lead to a drop in a website’s rank on search engine results pages (SERPs). Even though several tools in the market help companies analyze their backlinks – the sites that are linking to theirs – not all provide the feature of calculating the spam score, a percentage of sites that are penalized by Google. The spam score can help businesses address the spammy a broken backlink on their website. Again, Diib not only eliminates the need to calculate the spam score manually, it also provides instructions on how to deal with these bad links. 

The right fit for every business

Diib’s services are not limited to a specific type of business. From a car dealing website to a restaurant’s website, every business can enhance their SEO by using Diib. The services provided by the software platform are free. However, companies need to purchase a subscription to the software to learn more tricks and tips for getting improved results from their SEO strategy. 

Businesses that are based in Africa, Asia, Australia, Canada, Europe, Latin America, and the United States, regardless of their size, can benefit from this SaaS platform. Business owners who want to enhance their SEO efforts further can contact an SEO professional, an additional service provided by the company. Users can connect with these professionals who provide instructions, tips, and tricks that can help companies address the mistakes they are making while optimizing their websites for the search engines. 

The SEO reporting feature adds to the overall degree of convenience Diib offers to its users. From keywords to search engine indexing, and from backlinks to overall website health, these reports provide great insights into how a business is performing online. More than 200,000 companies across the globe have enhanced their online visibility by acquiring a top rank on SERP through Diib! 

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