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How to develop an app for everyone

By following these suggestions, you can develop an app that will be successful for everyone to access.

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Image: Unsplash

Today, there is an app for everything. We use mobile apps to stay up to date with current events, catch up with friends, find entertainment, manage our finances, seek advice, shop online… the list is endless.

According to recent research, there are over 2.7 billion smartphone users across the globe.

Of the nearly 8 billion people on the planet, studies have counted 5 billion internet users, of which 92 percent use their mobile phones to connect online.

People spend, on average, about 5 hours every day on their phones, and 90 percent of this time is spent using apps. Apps are the future. 

However, developing an app isn’t as easy as it may sound. Countless apps on the market never get used or downloaded because they don’t fit today’s users.

With this being the case, you need to develop an app that makes you stand out, proves you are unique, an app that is well built and suited to the needs of the market.

How do you achieve this? How can you make an app that will succeed? Let’s find out.

Tips for app development

app development
Image: Unsplash

When developing an app, it’s important to consider a few key areas: the market, the user, and the product.

These areas must be carefully considered and connected, along with great usability and excellent performance. What are some tips for making a successful mobile app?

Ascertain your target audience of the app 

You need to know who will use your app right from the start so that this knowledge defines every step you take in the design and production of the app later on.

This will help you ascertain the market need, the message you want to convey, and how you will get your message across.

Get all the information you can from a variety of sources, and you will be able to make intelligent decisions based on real data. 

Prove the value of the app

See a need, fill a need. Identify a specific problem your potential users are facing and develop an app to solve it.

Users need to know that there will be some benefits from downloading and using the app if they’re even going to consider it. Make an app that is either fun or useful – the best apps are both.

Decide on the scope of features that will be a part of the app

social media marketing apps on smartphone have changed the game
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The potential abilities of your app are quite limitless but try not to make it too complicated. Don’t get carried away with what your app can do but focus on doing what it needs to do well.

Focusing on developing the wrong capabilities will use valuable time and resources. Users want a simple way of solving a problem, so focus on the app’s main goal and go from there. Less is more.

Find the right technology to support your app

To build a successful app, you must find the right technology to form the basis.

Whether that be a platform-specific native app, a cross-platform native app, or a hybrid app, balance the pros and cons of each and make a decision in line with your budget and goals.

Make sure that your users are safe on the app

Dangerous apps are dangerous to the whole device.

Mobile phones today are vessels for a great variety of personal and sensitive information, so while ensuring mobile protection is not an easy process, it is a worthwhile one.

Furthermore, there are precautions developers can take to protect their apps against cyberattacks. 

Offer the ability to integrate the app with third parties

apps smartphone
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Enrich your app and increase the retention of your users by integrating with other third-party apps.

It’s a perfect way to improve the credibility, and usefulness of your app, as it will integrate with other applications users are already familiar with to improve their experience.

Furthermore, it is a time-consuming process, so don’t get caught up in developing integrations for everything – think of what would be most useful and stick to that. 

Keep the app up to date

Developing an app is a never-ending process. The end goal isn’t just to get your app on the market. Changes and updates are vital to the success of your app.

Many users will stop using an app when they encounter a bug, so get these fixed as quickly as possible.

Users will see that you care about their experience, and you lower the risk of becoming incompatible with the updating operating systems of today’s mobile devices. 

Make changes to the app based on the feedback you get

Make users feel valued and important by asking for their feedback, responding to it, and acting on it if possible. Real user feedback is a valuable source of information to help you keep improving and fix bugs and glitches.

Broaden your horizons with localization 

apple location data
Image: PlaceIt

An amazing way to expand the market for your app is to make it accessible in multiple languages and regions. You can do this by localizing ios apps.

When you take the time to do this, all content, including videos, images, and text, will be translated. The content will be adapted to suit different cultures.

Even when advertising the app in various stores, the descriptions will be translated, new screenshots can be created, and new keywords to suit the locality will be included.

This is quite a technical task, but much information is available to help you with this process.

By broadening your horizons and proving the inclusivity of your app, you will open up your software to a great range of individuals and users. 

Apps for everyone

App development is not just for the expert engineer. With the tools and information available today, anyone can develop an app.

Therefore, by following some of the suggestions we’ve discussed today, you can make your app a success.

Have any thoughts on this? Carry the discussion over to our Twitter or Facebook.

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Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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