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How to navigate data collection in a post-cookie world [Infographic]

Learn more about how privacy online works in the new age of post-cookie internet while still effectively doing data collection in the visual deep dive below

gdpr rules
Image: Unsplash

In order to be a modern marketer that is staying ahead of the game, you will need to stay up to date with the prevailing regulations when it comes to data collection and your analytics strategy.

There has been a level of fatigue from the user experience as it is, considering when users will need to accept cookies each time they visit a website.

Regulations such as the ePrivacy Directive and GDPR have turned the corner from abstract discussions on what was to be into a reality that companies must follow or will deal with harsh penalties. 

The current landscape seems to be a happy medium of analyzing anonymous data without identifiers and cookies and user privacy with cookieless tracking.

Learn more about how privacy online works in the new age of post-cookie internet while still effectively doing data collection in the visual deep dive below:

Image: Infotrust

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