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A guide to online furniture store development

Developing and launching your very own online furniture store is not an easy task but, with the right knowledge and tips, it can be really easy.

Furniture store
Image: Montgomery's

When thinking about online furniture store development, you have to come up with a plan. By doing so, you will find it easier to create a page based on your consumer’s needs. In this guide, you’ll find ways to plan, design, and make a site that will help you attract more customers.

Project Goals

The main goal of online furniture store development is to revamp your website’s design and make high-quality products. When making the website, ask yourself the following questions:

  1. What is the purpose of this website?
  2. How do your visitors browse the website?
  3. Do I have a target audience?
  4. Why do you want to have a furniture website?

One suggestion when creating an online furniture website is to sit with all of your stakeholders and identify the pain points that you would want your website to solve. If you can give a digital agency a list of requirements and goals for your project they can give you a detailed plan and provide suggestions that can save you hundreds of dollars on cost.

Project Analysis and Implementation Plan

To make a custom landing page for your brand, try looking at the pages of your competitors and notice what they are doing. View the layouts of their sites. Do they have their products listed in one segment, or are multiple products viewed throughout the screen?

After viewing the sites of your competition, take the time to plan your site’s layout. Give it features that will help it stand out from the competition. Here are some good examples:

  • Artificial Intelligence – have an automatic customer support system set in place for your customers. This will make your business more efficient by responding to your customer’s requests quickly, which obviously helps with customer satisfaction. They can guide them to certain products based on their queries, making it easier to make conversions on your site.
  • Responsive website designour website needs to be shown on all devices. Some customers have mobile devices and desktops, and you need your online furniture store development team to make a site that fits their screen resolution.
  • Product suggestions – make a furniture store that suggests pieces of furniture based on your consumer’s browsing history. This will help them reach a decision and increase the chances that they will buy products off your site.

Understanding Buyer Behaviour

It is interesting to note that your customer’s purchasing behavior is based on your product line and its budget:

  1. Mid-income buyers tend to buy more modern furniture pieces. They are the customers that will buy a furniture piece instead of a whole set. These buyers are the one that re-visit the showroom to look for a new and inspiring product.
  2. High-income buyers tend to buy high-end, vintage products from the top-of-the-line designers and manufacturers. They tend to buy in full sets to furnish their offices and homes.


To conclude, make sure that your online furniture website is tailored to your audience. Find out what types of furniture they tend to buy and create a marketing strategy based on that. With a bit of patience, you will be able to attract more customers and create a long-lasting brand.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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24 y/o, born and living in Portugal. Majored in Biology, but tech and computers were always a passion. Wrote for sites like Windows.Appstorm and MakeTechEasier.

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