Past and present innovations at G2E Las Vegas that changed the face of land based and online gambling
If you’re involved in the gambling industry in some way and you’re not attending the G2E event this year, you really must question your sanity. The Global Gaming Expo is North America’s largest gathering of gambling industry professionals. This must-attend conference has been running since 2001 and every year it attracts growing numbers of companies wanting to showcase the most cutting-edge technologies and solutions for all things relating to gambling.
This year is going to be a pretty special event too. This is thanks to the recent repeal of the Professional and Amateur Sports Protection Act. For the first time, legal sportsbooks will have a large presence at the 2018 edition. To cater for this, a special section of the convention has been laid on – the Sports Betting Symposium. This will focus on topics ranging from legal issues to marketing and strategy. Of course, there will also be plenty of opportunities to mix with various sports betting experts, as well as educational sessions devoted to the exciting new sector.
In this article, we’ve looked at the 2017 edition of G2E to give a flavor of what the 2018 event might have in store. We’ve then added a bit of speculation about the first post-PASPA repeal G2E, based on what we’ve learned about previous events, as well as the scant details that are available at the time of writing.
The 2017 G2E event was held at the Sands Expo Convention Centre right at the heart of all things gambling, Las Vegas. There was representation from every conceivable niche in gambling there. Of course, there were booths from the leading slot and table game manufacturers, along with a host of other, less considered aspects of both the land-based and online gambling industries. Around 26,000 professionals descended on the event. All were there to pick up suggestions, discover the latest technology, and to network with others from the industry.
The 2017 edition began with an awards ceremony. Prizes were given out to those companies and individuals providing innovative in their respective niches. Examples of these included: responsible business of the year, digital operator of the year, land-based operator of the year, and digital innovation of the year.
One of the most noticeable developments showcased at the 2017 G2E was video and skill gambling. Two of the biggest names in these fields had impressive stalls showcasing their latest work – Gamblit and GameCo were both keen to show off their latest innovations.
Another theme running through the convention was that of cryptocurrency and blockchain technology. Various companies had their efforts to integrate the distributed ledger tech into their back-ends on display. However, the overwhelming feeling about Bitcoin and other digital currencies being accepted on casino floors was less positive. It’s not easy to change existing practices that are so well-ingrained and it’s even more difficult when in-house ATMs charge up to seven bucks to withdraw your own money. Why would a casino operator voluntarily lose out on that frankly ridiculous surcharge!?
Of course, occurring less than a week after the Las Vegas shooting tragedy, security, and safety of punters was another theme that dominated the 2017 G2E. Keeping people safe whilst on premises has always been a concern for casino operators in Sin City and beyond. In the immediate wake of such an atrocity, it seemed even more important than ever.
Finally, there was an air of excitement around the convention as many had felt that the floodgates would soon be opened for sportsbook operators to begin serving other states than just Nevada. Whilst there’s usually a buzz around G2E of some new legislation benefiting the industry, at the 2017 event, it was more pronounced than ever before. It turns out that the excitement was well-placed too!
This Year’s Event
G2E will be bigger than ever this year. It will once again call the Sands Expo Centre its home. The event is expected to attract over 600 exhibitors from every corner of the gambling industry. There’ll also be over 100 conference sessions held between October 8 and 11. Also, for the first time ever, there’ll be a “Sports Betting Symposium” – a new feature that’s been made possible thanks to a change in legislation governing sports betting in the US. The development is one of the largest to face the gambling industry in North America in years. In fact, the American Gaming Association estimate that the newly legalized form of gambling could generate around $17 billion annually.
The symposium will focus on opportunities that arise from the liberalization of laws, as well as providing loads of opportunity to minge with sports betting companies, software providers, and various other professionals that are specific to bookmakers both online and otherwise. If you’re hoping to excel as a bookie in North America, you really must be at G2E 2018!
It’s hard to say what else will dominate the event this time around but with so many industry professionals meeting in one place and companies representing every conceivable niche within the gambling sector, the event is always a must-visit for all those associated with gambling in some capacity.
As usual, there will be stalls from service and product providers who are keen to show off their latest developments. As well as booths from game designers and those providing cutting-edge casino technologies, there will also be representatives from often-overlooked areas of gambling. These include: marketing, uniforms, ATMs and electronic payment processors, furniture, hospitality, transportation, and even spa/resort services.
With so much on offer this year like freakyvegas bonus, we’re sure the event will be bigger and better than ever before. See you there!