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Ranking factors: Improve these 3 things in your website’s code for a better seo score

Search engine optimization is much more a process than a task.

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Most search optimization advice revolves around what you put on your site. Less frequent is the advice that tells you how to put that content on your site. The truth is search engines can see your code just like they can see the text and images, and how you structure your site can be just as important if not more important than the information on it.

If you have the opportunity to work directly with the code on your site there are many things you can do to not only speed up your site and make it more compatible with more kinds of devices and browsers but also to make it more appealing to search engines. It’s not as arcane as you might think. In fact, some of the tricks can be downright easy and even fun. Here are a few things to consider.

Image Metadata

Major search engines are very interested in the images you use on your site. For one thing, they are likely to be attached to your social media posts. They are also one of the most appealing ways to get traffic to visit your site in the first place.

But without metadata, your images might as well be big cement blocks. Search engines can’t index what’s in a picture, but they can index what you tell them about the picture. If you want better results from your search optimization, one of the easiest and fastest ways to get started is to install good “alt” and “title” fields in each of your image elements. Consult the documentation for the newest versions of HTML to determine best practices for each field, but make sure your images have them. Not only will it make your site more accessible and functional, it might improve your rankings in search.

Lean Titles

The days of 115-word page titles are over, and browser programmers and your readers couldn’t be happier. Even if you are using a fast and reliable host, there is nothing to be gained by stuffing your page titles full of irrelevant keywords anymore, so take the opposite approach. By some estimates, an HTML title shouldn’t have any more than about 70-75 characters. That’s letters, not words. These should all be regular letters and not symbols if possible, and they should describe as closely as possible what is included in the page.

If your title matches the metadata for your page, that can go a long way towards not only making the site easy to categorize but easy to bump up in the search rankings. Keep it short and keep it narrowly focused for best results.


Most sites take advantage of this coding trick through the use of content management systems, but there’s nothing stopping the hand-coded site programmer from making use of it. Breadcrumbs are simply a linear representation of a hierarchical site structure. From left to right, more general categories become more specific categories, with each name linking to a page representing that level.

It might seem like a simple thing, but it performs a crucial task for search engines and that is to explicitly describe a site’s structure. This makes it very easy to index and very easy to better determine what each page is about.

Search engine optimization is much more a process than a task. It is something that needs to be constantly adjusted over time. If done properly, it can lead to much more traffic and much better results.

Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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