SaaS: Peculiarities of the business industry
There are more benefits the SaaS model offers to enterprises
SaaS (software as a service) gains in popularity with each passing day impressing both clients and analytics with explosive growth and rapid development. Customers are able to access software over the Internet; such kind of technology can’t leave the users indifferent making it possible for them to purchase the service on a subscription basis, and not installing hardware on their PC.
SaaS and Internet Marketing
SaaS lets your enterprise quickly launch a program with minimum initial expenditure. All the services are available for 24/7. Nevertheless, it may be too expensive for startups to pay for such hosting comparing it with VPN. It’s possible to take advantage of SaaS via a VPN connection downloading such service as SlickVPN which lets you monitor server performance.
It’s believed only small and medium businesses, such as advertising and travel agencies, give preference to cloud software in order to keep costs down. Large enterprises are more likely to choose office PC systems. However, SaaS is both suitable for small and large businesses making it possible for them to protect the data with the help of a VPN service.
It may be noticed both SaaS and Internet marketing have a lot in common. Nevertheless, studying the marketing activity of successful cloud computing companies, it may be said they are not interested in changing or developing their marketing strategies. They are more likely to take advantage of time-proved things.
SaaS: Pros and Cons
SaaS is a service provided through a web interface. Software is created in a data center and is provided on a rental basis with regular payments. The price not only includes software usage, but also the provider’s expenses on technical support, updates, and data protection.
The pros of the service are:
- is available 24/7, at any time of the day and night;
- doesn’t have to be installed on each PC or laptop;
- saves costs;
- upgrades automatically;
- protects the data such a way as VPN protection does;
- fast access;
The cons are:
- you have minimum control over the system;
- problems with integration when using a few systems.
SaaS is popular with business users; it is possible to significantly cut down costs when purchasing server and network hardware, costs of its maintenance, as well as costs of licensing on-premise software using the cloud hosting.
Nonetheless, there are more benefits the SaaS model offers to enterprises. Among others: transparent scheme of upfront payment for a subscription; software availability at any time and in any place; the newest versions of programs that require no efforts when installing or updating them; license key can be activated on more than just one device; automatic renewal of the services and cloud hosting security.
- Here’s a checklist for pre-launch of a SaaS product
- Auditing your governance
- Compliance manager responsibilities
- How to makes sales and marketing work together seamlessly for better productivity
- Securing the cloud