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TECNO goes premium with its flagship product launch

TECNO launched its new PHANTOM X2 smartphone series and powerful MEGABOOK S1 laptop at the global launch event in Dubai.

Beyond the extraordinary event with blue lights
Image: TECNO

Today, TECNO, an innovative technology brand with operations in over 70 markets, launched two new flagship products.

The PHANTOM X2 Series and MEGABOOK S1 revolutionize the premium smart device experience at its flagship product launch in 2022, themed ‘Beyond the Extraordinary’ today in Dubai, UAE.  

Guests heard from TECNO’s General Manager, Jack Guo, who delivered a keynote speech on the company’s incredible growth journey.

Jack Guo speaking for TECNO
Image: TECNO

They also heard from the company’s Chief Innovation Officer, Global Chief Executive Officer, and its chief launch officer to reveal the PHANTOM X2 and MEGABOOK S1 series. 

Guests also heard insightful keynote speeches from valued partners from Android, MediaTek, Intel, and Microsoft, who shared their experiences collaborating with TECNO.

Guests at the launch event celebrated industry-leading innovation, enjoying a series of immersive “Pioneer Lab” laboratories that revealed the technical processes involved in developing the new cutting-edge products. 

Two new flagships deliver TECNO’s latest technology innovations and premium performance

PHANTOM X2 smartphone  in orange
Image: TECNO

The new PHANTOM X2 Series is a state-of-the-art premium smartphone series that brings TECNO’s latest technological breakthroughs to fruition.

PHANTOM X2 Pro 5G is the world’s first smartphone to feature a retractable portrait lens comparable to a professional camera to create “studio-like” portrait photography.

Therefore, the new flagship is powered by the outstanding MediaTek Dimensity 9000 5G chip, delivering exceptional performance and advanced power efficiency.

The series also features a unique, unibody, double-curved design. At the same time, the PHANTOM X2 Pro 5G is also available in an eco-friendly edition with a back cover made using recycled materials.

TECNO MEGABOOK S1 laptop is an ultramodern laptop that raises the bar for efficient, convenient work and entertainment.

Powered by the 12th gen Intel® Core i7-1260P processor, MEGABOOK S1 delivers exceptional performance.

With a thickness of just 13.5mm and weight of just 1.44kg (3.17 lbs), including its adapter, it is the perfect tool for effortless computing at home, in the office, and on the go.

TECNO pushes for premium alongside global industry leaders

people on stage
Image: TECNO

Since its founding, TECNO has been pushing for the perfect integration of contemporary, aesthetic design with the latest premium technologies.

“As the demand for premium experiences grows, we grow too. We continue to challenge the status quo of the industry, with the aim of redefining the high-end experience in an ambitious yet accessible way. One way in which we are achieving this goal is by developing exciting partnerships with other industry leaders, joining hands to bring premium products to our customers around the world,” said General Manager of TECNO, Jack Guo, at the event.  

However, TECNO has forged valuable partnerships with numerous leaders in the global smart technology industry.

Additionally, TECNO has just announced a strategic 3-year partnership with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market. 

Noting the impressive highlights of MediaTek’s flagship chip, Rami Osman, BD Head of MEA from  MediaTek, said:

“The TECNO PHANTOM X2 Series, powered by MediaTek’s flagship Dimensity 9000 chipset, is another milestone for our smartphone flagship family.

The Dimensity 9000, built on the 4nm process and running at 3.05GHz, set new benchmarks in terms of power, performance, and energy efficiency.

The MediaTek Dimensity 9000 also has a host of innovations in camera and graphics to help make the PHANTOM X2 a superior gaming and multitasking smartphone with immersive experiences for TECNO customers.”

Meanwhile, collaboration with esteemed partners Intel and Microsoft has ensured the MEGABOOK S1 is capable of incredible performance.

Ali Riza Kucuk, Regional Consumer Director from Intel SMG, and Karin Belbelian, Director of Windows Consumer Category, shared with the guests about the successful collaboration with TECNO.

Celebrating TECNO’s innovation in an immersive “Pioneer Lab”

Pioneer Lab at TECNO
Image: TECNO

With the unveiling of the PHANTOM X2 Series and MEGABOOK S1, the event celebrated the best technological innovation with an exciting and immersive “Pioneer Lab” and proved unforgettable.

The series of laboratories demonstrated to guests the processes involved in designing and producing the new devices.

From material innovation to imaging, guests learned about the work of TECNO and PHANTOM’s teams of talented designers and engineers.

Rankin Waddell on stage speaking to an audience
Image: TECNO

They discovered how features such as OneLeap multi-screen collaboration create a more premium experience with greater work and entertainment synergy.

In addition to working with the phone’s designers on a series of “Master Filters,” renowned photographer Rankin also shot a fantastic collection of images with the innovative device, showcased for guests to enjoy at the event.

The process was also captured in an inspiring “behind the scenes” video, marking another highlight of the occasion.

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