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The benefits of social media layout user interface for work-related tools

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Image: Skorr

A great user interface contains elements that increase efficiency, but today’s top UX designers know that there’s more to productivity than usability and accessibility. Instead of placing a heavy focus on navigational components such as search fields and sliders, designers are paying more attention to factors such as user tendencies and user satisfaction. The result? In some cases, we’re seeing work-related tools that look a lot like social media feeds– and the benefits might surprise you.

Consistency Makes Users Comfortable

Most people prefer consistency in terms of policies and procedures, as well as in the tools they use. When digital tools and other workplace elements are reliable and consistent, workers feel more comfortable and are more productive as a result. Most workers are familiar with the look and feel of social media. It’s no surprise then, that when tasks surface in a feed that looks and feels like a favorite site, the employee’s comfort level and productivity increase.

Social Media Layouts are Efficient

Imagine opening your favorite device to view tasks and, instead of logging into several different apps or sites to see what the day has in store, simply viewing a work feed that looks a lot like your Instagram, Facebook, or Twitter account. Social media layouts are offered as cards that contain relevant information from the organization’s enterprise systems, presented in concise, easily navigated packages. With these user interfaces, employees can access information from multiple sources at a glance without logging into different systems. Thanks to micro apps, they can take action on certain activities without ever leaving the feed.

Social Media User Interfaces are Easy to Personalize

In most settings, individual employees need access to unique information, and that means actively logging into different systems and then searching for the data required for task completion. Task manager apps improved the situation somewhat, and social media style user interfaces take personalization to the next level. Sapho’s Employee Experience Portal is a great example of how relevant, personalized information can be delivered straight to the employee that needs it. With instant access to a personalized feed that delivers essential data and allows for rapid action, workers are more productive.

Social Media Layouts Enhance Focus and Boost Engagement

When work feels as simple as using Instagram or Facebook, it’s easier for employees to remain focused and as a result, engagement improves. It’s a well-known fact that social media is addictive – in fact, the average social media user spends about 2 hours per day checking out the feeds and connecting with the people and companies they enjoy.

What is the connection between social media addiction and a work-related user interface that mimics the social scrolling experience? It all has to do with habit and reward. While we don’t want to encourage overuse of social media, the technology that leads to compulsive scrolling also encourages the release of the neurotransmitter dopamine, which is one of the body’s natural feel-good chemicals. When a habitual behavior such as staying in the work feed and completing actions causes dopamine release, employees remain highly engaged with their work even when tasks are less than exciting.

Social Media Layouts Encourage Collaboration and Learning

In many ways, social media layout user interfaces feel a bit like games. A well-designed interface holds user attention, and it enhances the desire for collaboration by encouraging workers to automatically connect with others and find more ways to relate. With better emotional connections and higher engagement come better learning and enhance knowledge retention.

The case for social media layouts in work-related tools is strong, particularly as younger employees enter the workforce. By offering relevant data when and where it’s needed, eliminating distractions, and doing away with data overload, these layouts improve efficiency and effectiveness while keeping employees engaged.

Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.


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