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The cloud supply chain for omnichannel business

A proverbial looking glass isn’t needed to see that cloud computing is here to stay, so it’s up to businesses to generate methods to make the most of it.


The cloud supply chain has incredible potential to offer both cost savings for businesses, and boost sales and marketing to maximize customer support. Ultimately, it’s always up to the product provider to do whatever is necessary to make sure their customers have a quick and painless experience throughout the entire sales funnel.

Moving business operations to the cloud has become a no-brainer in recent years, due to the increased flexibility, reduced costs, and scalability that it offers decision-makers. The cloud gives IT the chance to see the buying experience through the eyes of the end-user, which should allow for a more robust offering to witness customer experience.

Here are some benefits of utilizing cloud-based omnichannel solutions to meet your business needs:

Enhanced Analytics

Cloud computing and business operations both rely on data analytics. It’s one thing to just be able to collect massive amounts of information, but it’s something completely different to make good use of this information. Data often comes in from multiple locations, making it hard to populate into easy-to-read dashboards, for both IT operators and customers. That has changed as of late, though, because the cloud is able to create an actual omnichannel customer experience that benefits customers of all sizes. Essentially, it offers minimum risk but maximizes performance, with software-as-a-service (SaaS) and similar offerings becoming more affordable.

Real-Time Data

Retailers must be extremely proactive in how they decide to market and sell their products to consumers or other businesses. The use of cloud computing creates the perfect opportunity to utilize the enhanced analytics in a smooth-running operation. Customers desire the ability to easily customize their buying experience, and using cloud-based, real-time data makes that possible.

Collected data can be easily analyzed with product data, and then applied to create more effective marketing strategies, optimize merchandising, enhance retail/online store operations, and keep the supply chain moving in a healthy manner. Once collected, it’s become even easier to ensure the customer journey is carried out to create a better shopping experience. 


Keeping corporate data and customer information safe and secure from outsiders should never be taken for granted. Cloud solutions typically have built-in protocols to minimize fraudulent activities, keep data secure, and ensure information is better protected from potential data breaches. Confidential information can be easily deleted from the cloud, relocated, or duplicated, based on company needs at that time. Also, cloud-based solutions often prove to be better secure than information stored on a physical server in a data center.

Increased Competitive Advantage

Depending on cloud computing and automation should free up resources that can be re-invested in IT, procurement, and other critical business sectors. Especially true in the Covid-19 pandemic era we all live in currently, cloud computing has evolved from a wish list item to an actual business imperative.

Sales and marketing are both hyper competitive business endeavors, so any advantage over the competition should be leveraged.


Adhering to omnichannel business needs can be a daunting task, but cloud computing presents the perfect opportunity to scale IT solutions as needed. Previously, companies were required to purchase additional servers, software licenses, and other resources in anticipation of company growth, even if they were unsure how long it would take to occur. Using the cloud, however, allows for additional bandwidth, storage, and other assets that can be acquired in a matter of minutes or hours. This ensures keeping customers happy in a practical manner can be done in a cost-effective, streamlined approach.

Final Thoughts

A proverbial looking glass isn’t needed to see that cloud computing is here to stay, so it’s up to businesses to generate methods to make the most of it. Learn from past customer interactions – and the victories AND pitfalls from past technology uses – can be changed for future sales and marketing campaigns. In the competitive world of sales and marketing, there is no room to waste opportunities to succeed. Often times, customers can be extremely demanding, and retaining their business and loyalty can be extremely troublesome. However, the adoption of cloud computing solutions can make it an easier process that is more cost-effective and less difficult than actually purchasing hardware yourself.

Business decision makers must be prepared to do their own research, ask questions to potential cloud supply chain vendors, and be prepared to move quickly. There is no shortage of suitable products to sign up for to help get the job done, although this should be a well thought out strategy. 

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