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VISUA on computer vision and its use cases

The use cases of computer vision that have been discussed have a broad scope of applications for businesses in virtually every industry.

Google-Photos-on-desktop
Image: Pexels

Computer vision, also called Visual-AI, is a field within artificial intelligence that facilitates a computer’s ability to obtain actionable information from visual media.

Visual media refers to images and videos and any other form of media that includes a visual component.

A recent academic article has stated that deep learning techniques have been able to “outperform previous state-of-the-art machine learning techniques in several fields, with computer vision being one of the most prominent cases.”

These techniques have increased the functionality of computer vision. Therefore, And allowed it to perform at a higher level in practical applications. 

VISUA and the Use Cases of Computer Vision

VISUA has developed a Visual-AI, which businesses can use in several applications.

The AI that VISUA has developed can be accessed by their Computer Vision API, which allows businesses to analyze considerable amounts of visual data efficiently.

VISUA’s range of Visual-AI solutions includes logo and mark detection, object and scene detection, text detection, visual search, and hologram authentication. 

illustration of how visual media works
Image: KnowTechie

Logo and Mark Detection

Logo detection is the utilization of Visual-AI to detect logos and other unique visual media elements.

In addition, this can be useful for various purposes, including detecting counterfeit products or monitoring the ROI of a sponsorship in real-time.

VISUA has a library of over one hundred thousand logos and other visual signifiers, which can be accessed immediately.

Additionally, new logos and marks can be quickly added to the AI. And these logos can then be detected a few hours after they are uploaded. 

Object and Scene Detection

Object and scene detection is a particular operation of Visual-AI that allows AI to detect and tag everyday objects which appear in visual media.

Furthermore, this can extend to detecting the object’s context, known as scene detection. In addition, Visual-AI can also see multi-layered sub-types of an object, expanding the potential focus of Visual-AI.

For example, Visual-AI can detect an object as a glass, specifically a champagne flute. Or an animal is a dog and sees the breed as a Labrador Retriever.

Visual-AI can further combine its technologies so that when it detects a box with text on it. It can use text detection to extract the specific brand of the painkiller and continue to detect its potency.

The process of object and scene detection is more commonly known as image tagging. This is the process whereby the Visual-AI provides annotations in a tree structure for images or individual frames of a video. 

Text Detection 

Text detection is a feature that allows Visual-AI to be able to process text which is embedded within visual media. This is a more sophisticated version of a technology called optical character recognition.

For example, the Visual-AI can read the text on a T-shirt of someone in a photograph or even hand-written text on placards.

This technology can enable a business to search for specific words or phrases. Therefore, this is because they appear as text in visual media or to simply extract every word/phrase it finds. Moreover, it can even enable a search for particular criteria of visual media. 

VISUA’s proprietary Visual-AI can use an image to search for similar or identical images across a library of visual media. Moreover, it has a tremendous number of possible applications for businesses.

Users could upload a photo of a product that they would like to purchase. And discover whether an online marketplace offers the item or similar items.

Another use includes a program that helps users to identify unknown objects by uploading a photo of the object to Visual-AI.

The precise application a business will want to use Visual-AI for can be customized extensively using VISUA’s Computer Vision API.

Additionally, this enables a business to ensure that any need for a visual search functionality can be met. 

Hologram authentication

blue hologram object in Computer vision
Image: Unsplash

Holograms ensure that a product is legitimate in the many levels of supply chains with which businesses interact.

The usage of holograms for authentication is so prevalent that bad actors who manufacture counterfeit products also employ faked holograms. Many times to deceive consumers and authorities.

VISUA’s Visual-AI can detect authentic holograms in only a few seconds. Therefore, the technology can be used at every level of a supply chain to ensure that fake products are caught. And ultimately, only genuine products are available to the consumer. 

Final thoughts 

VISUA’s Visual-AI is a sophisticated tool for analyzing and processing visual media to derive valuable and actionable information.

The use cases of computer vision that have been discussed have a broad scope of applications for businesses in virtually every industry.

From the ability to detect counterfeit products for online marketplaces to the accurate detection of the ROI of a sponsorship in real-time, there is very little that VISUA’s Visual-AI is not capable of. 

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Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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