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Web design trends for 2020

Here are some of the top web design trends to be on the lookout for in 2020.

web design
Image: Pixabay

When you interact with a page — zooming in or out, completing a form, or even clicking a login button — it’s all thanks to JavaScript software development. Collectively, JS, HTML, and CSS are responsible for most web design and play a strong hand in the entire user experience.

That means that if you want to create a website or app that will really impress users with its visual appeal, you’ll likely need the help of JavaScript development services. But even if you’re outsourcing the work, it’s still important to understand what ideas are timely and fresh, as well as what users will find aesthetically attractive. With that in mind, here are some of the top web design trends to be on the lookout for in 2020.

Improved animation

Motion graphics and integrated GIFs are already a staple of websites and apps. In the future, we’ll see increased and improved animation. With the help of HTML and JavaScript software development, load times can be decreased, improving the overall speed and positively impacting your website’s SEO.

Microinteractions, otherwise known as user interface (UI) animation, will also grow in popularity. As implied by their name, these animated features are small ways in which the user interacts with the product that enhance the overall experience, sometimes without the user even noticing. But just because they’re “micro” doesn’t mean they don’t have a huge impact on your design.

For instance, when you hover over an icon and it seems to come to life, moving around, popping out, or changing colors, that’s a micro-interaction. When you go to “like” a post on Facebook and a row of reactions pops up, each one emulating the feeling it represents? That’s also a micro-interaction.

Augmented reality (AR)

AR is having a moment and soon it will make its way into website design in a more substantial way. Overlaying the actual world with virtual elements is the essence of AR, and industries across the map are looking for ways to incorporate it into the services they offer.

There are many ways web designers can tap into the trend. One classic example is in the world of retail, where AR can enable customers to try on clothes virtually. In the coming months, we may well see it extend beyond the retail space into other industries’ websites, too.

Artificial intelligence (AI)

Artificial design intelligence (ADI) essentially uses machine learning to create websites based on user preferences. Currently, the technology is still evolving, and it’s likely years away from replacing JavaScript development companies and other programming services. We may see more of it in the coming year, however.

Still, AI has plenty of applications to the world of web design as it is today. Powered by AI, chatbots are a growing trend. They are able to interact with users mirroring human conversation to assist the customer and answer questions. While they may not be able to respond to complex inquiries, they are a cheaper and often less time-intensive alternative to human labor.

Customer service representatives, meanwhile, can handle tasks that require human intelligence and can step in when the chatbot is unable to respond to a query.

Voice assistant integrations

Siri, Alexa, and other voice assistants have changed the way we interact with technology, do our work, and gather information. Soon, voice assistants will be part of our browsing experience, too. Rather than reading lengthy FAQ sections, users will be able to speak their questions into their device and receive audible responses.

This not only will help engage consumers but also will give you backspace that might otherwise be devoted to unnecessary text on your site or app. Moreover, it will make your product more accessible to people with disabilities.

With the help of JavaScript development outsourcing, your business can incorporate voice assistance technology into your product. In fact, there are several JavaScript libraries dedicated to voice assistance, such as pocketsphinx.js for voice recognition.


Gone are the days of cluttered interfaces. While we’ll see plenty of special features as described above in 2020, we also won’t need to interact with as much “stuff.” From the optimized use of blank space to fewer but more meaningful graphics, 2020 will be the year of less chaos in our websites and apps.

One way JavaScript development services can lend a hand is by creating hidden navigation bars. These tools, which pop up when the user hovers over the sidebar on an as-needed basis, won’t take up space, giving the interface a cleaner look.

In terms of web design that’s more aesthetically pleasing to the user, we have plenty to look forward to in 2020. With the help of JavaScript software development, businesses and consumers alike can anticipate better animated, less overwhelming, and more interactive experiences on their apps and websites.

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