Google makes Gemini AI free in Chrome

The browser wars are back, and this time they’re powered by AI agents instead of who can load a GIF the fastest. 

Google announced a slew of new Gemini integrations for Chrome, part of its plan to make sure you don’t wander off to OpenAI, Anthropic, or some startup browser with a celestial name like Comet or Dia.

The biggest news: Gemini in Chrome is now free. No membership fees, no paywall, just straight-up AI for Mac and Windows users in the US, rolling out starting today. 

It’s the clearest sign yet that Google is gearing up for a battle to become the AI sidekick you actually keep around.

And soon, Gemini won’t just be answering trivia questions or rewriting your emails. It’ll handle your boring errands, too. 

Chrome’s director of product management, Charmaine D’Silva, says that in the coming months, Gemini will act as your virtual browser assistant. 

It will grocery shop from your email list, reschedule packages, book your hair appointment, or snag that dinner reservation you keep forgetting to make. 

There will be “checkpoints” for high-risk tasks, so in theory, Gemini won’t accidentally cancel your rent payment while trying to get you a table at a restaurant.

Other features are coming faster. Starting today, Gemini in Chrome ties into Google Workspace, YouTube, Calendar, and Maps. 

It can scan whatever’s on your screen and take action, like juggling tabs across multiple websites, summarizing what you were reading, or even remembering what you looked at yesterday so you don’t have to keep a graveyard of 69 open tabs.

On Android, Gemini can now see the entire webpage you’re on, not just what fits on your screen, making it easier to ask deeper questions. iPhone users will get similar access through the Chrome app “soon.”

All of this is happening as the AI agent arms race heats up. Anthropic has Claude’s “Computer Use.” 

OpenAI fused Operator and Deep into the ChatGPT Agent. Perplexity has Comet. Atlassian just dropped $610 million on The Browser Company. 

And now Google’s coming in hot, betting that if Gemini can book your haircut and remember your forgotten shopping cart, you’ll keep Chrome as your AI home base.

Will Google’s free AI agent in Chrome give it a decisive advantage over competitors, or are users too privacy-conscious to let an AI handle tasks like shopping and booking appointments? Do you think AI browsers represent genuine innovation in how we interact with the web, or are they just adding unnecessary complexity to tasks we can already do efficiently? Tell us below in the comments, or reach us via our Twitter or Facebook.