Google launches Gemini Enterprise to ramp up its AI in the workplace

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Google just kicked open the door to the AI-powered office of the future, and it’s calling it Gemini Enterprise. 

The new platform is Google’s big swing at rivals like OpenAI and Anthropic in the increasingly crowded “AI for business” arena.

If this all sounds familiar, that’s because Google’s been through a few name changes and product reshuffles before. 

Remember “Workspace Gemini Enterprise”? Yeah, that’s gone. 

This new Gemini Enterprise isn’t an add-on for Docs and Sheets. It’s a standalone, secure AI playground under Google Cloud, a kind of control center where companies can build their own virtual employees.

Thomas Kurian, Google Cloud’s CEO, called it “the new front door for AI in the workplace.” 

It’s your company’s new AI butler that can juggle tasks from HR to marketing, securely, of course.

A handful of big names have already walked through that door. 

Figma, Klarna, Gordon Food Service, Australia’s Macquarie Bank, and even Virgin Voyages (yes, the cruise line) are all early adopters. 

Virgin has gone particularly all-in, launching over 50 specialized AI agents aboard its ships, so maybe your next cruise will come with a chatbot bartender who actually remembers your drink order.

Under the hood, Gemini Enterprise pulls together data from across tools like Google Workspace, Microsoft 365, Salesforce, and SAP. 

It can even tap into Google’s own AI arsenal, including Code Assist and Deep Research, to help teams code faster, dig through internal data, and automate boring office tasks. 

There’s also a no-code dashboard for non-technical folks and a central governance tool to keep everything in check (because no one wants rogue AI interns running amok).

Pricing starts at $30 per seat per month for the standard or “plus” tiers, while smaller teams can get the Gemini Business plan for $21, complete with a 30-day free trial.

Google’s making a big bet: that every company, from startups to cruise lines, will want their own in-house fleet of AI assistants, all powered by Gemini.