AI
Meta launches Vibes, an AI-generated TikTok nobody asked for
The top comment on Zuckerberg’s announcement simply reads: “gang nobody wants this.”
Meta is once again testing the limits of “things no one asked for.” Mark Zuckerberg announced Vibes, a brand-new feed inside the Meta AI app and on meta.ai, where every video you scroll past is 100% AI-generated.
Imagine
Zuckerberg unveiled the feature on Instagram with a greatest hits reel of machine-made fever dreams: fuzzy blobs hopping between cubes, a cat kneading dough like a tiny baker, and an ancient Egyptian woman casually taking a selfie against a pyramid skyline.
Users can browse, like, and remix these synthetic clips, or generate their own by typing a prompt, tweaking visuals, layering in music, and posting directly to Vibes, or cross-posting to Instagram and Facebook Stories.
Over time, Meta promises, the algorithm will learn your preferences, presumably to deliver ever more precisely tailored nonsense.
To power this surreal scroll, Meta partnered with AI heavyweights Midjourney and Black Forest Labs while it builds its own models.
But judging by early reactions, users aren’t exactly lining up. The top comment on Zuckerberg’s announcement simply reads: “gang nobody wants this,” while another pleads, “Bro’s posting AI slop on his own app.”
The timing is especially odd. Social platforms are already drowning in AI-generated content, with YouTube and others scrambling to label or limit it.
Earlier this year, Meta even told Facebook creators to focus on “authentic storytelling” instead of low-effort filler. Yet here comes Vibes, an entire feed of low-effort filler.
Behind the chaos is a serious motive: Meta is racing to catch up in the AI arms race after rivals like OpenAI and Google pulled ahead.
The company recently formed a “Meta Superintelligence Labs” division and reorganized its AI teams to churn out foundation models faster.
Whether Vibes is the future of entertainment or just another awkward Zuck experiment, one thing’s clear: the robots are here, and they’re ready to vibe, even if no one else is.
Does Meta’s Vibes represent the future of AI-generated entertainment, or is this just another example of tech companies creating solutions to problems that don’t exist? Should we be concerned about platforms dedicating entire feeds to synthetic content when users are already struggling with information authenticity, or could AI-generated videos actually offer creative benefits we haven’t considered yet? Tell us below in the comments, or reach us via our Twitter or Facebook.
