Apple says it’s open to acquisitions to boost its AI growth

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Apple is stepping up its efforts in AI, making it clear that it sees AI as a major part of its future. 

During Apple’s Q3 2025 earnings call, CEO Tim Cook emphasized that AI is one of the most important technologies of our time, and Apple plans to embed it deeply into its devices and services. 

He said Apple’s approach is to take and make it simple and accessible for everyone, which will also guide its work with AI.

Cook revealed that Apple is shifting more of its workforce toward AI-related projects and is investing more money in this area. 

This includes higher capital spending (CapEx), though Apple still depends partly on outside companies to handle infrastructure needs, so those costs won’t skyrocket.

Before the earnings call, Apple told CNBC that it’s willing to buy more companies (mergers and acquisitions) to speed up its AI progress. (Via: TechCrunch)

So far in 2025, Apple has purchased seven companies, none huge, and is averaging one acquisition every few weeks.

Some critics say Apple has been slow to respond to the rise of AI, especially when compared to competitors. 

The company has introduced several AI tools but has been slow to actually release them, like the improved Siri, which has now been delayed to 2026. 

Apple argues that it doesn’t want to rush and release features that aren’t ready or don’t work well.

Still, Apple has already rolled out more than 20 AI features this year, such as tools for image editing and writing help. 

It also plans to launch features like live language translation and an AI workout assistant later this year.

As for how AI might affect future devices, some, like Meta’s Mark Zuckerberg, believe AI glasses could replace smartphones. 

But Cook disagrees, saying the iPhone will continue to play a central role, even as new types of devices are introduced.

Lastly, Apple reported strong iPhone sales and record revenue for Q3, which helped boost its stock price after the announcement.

Do you think Apple’s approach of taking its time with AI development will pay off in the long run? Or is the company falling too far behind competitors like Google and OpenAI by being so cautious? Tell us below in the comments, or reach us via our Twitter or Facebook.