You can now buy in-game items directly on Discord

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Discord may be gearing up for an IPO, but instead of ringing a bell, it’s ringing up sales, literally. 

The company announced a new suite of commerce features on Tuesday that turns the chat app into something closer to a gamer-themed mall. 

Users can now buy digital game items without ever leaving Discord, which is great news for players and even better news for anyone who’s ever impulsively purchased a skin at 2 AM.

The new features include a built-in shop for digital items, wishlists for the things you’d like but haven’t convinced yourself to buy, and the ability to send in-game gifts directly through DMs. 

With a potential IPO looming, Discord knows Wall Street will be peering over its shoulder for signs of a solid monetization plan. 

These new tools give developers a fresh revenue stream, and Discord a tidy cut by letting them sell directly in the place where players are already hanging out. 

Developers no longer have to coax users out to external stores; instead, the store comes to them, hoodie and all.

The first game to test-drive the new system is Marvel Rivals, a blockbuster title that exploded out of the gate last year with 10 million players in just three days and over $100 million in revenue in its first month. 

It also boasts a thriving 4-million-strong Discord community, basically the perfect pilot customer. 

The game now has its own snazzy shop page in its official server, where players can browse bundles, costumes, emotes, and other virtual goodies.

Wishlists make holiday gifting almost too convenient: friends can peek at what you want and buy it for you, even if they’ve never touched Marvel Rivals. 

Shops currently accept US dollars and work only on desktop for users in the US, Canada, the UK, Ireland, and Oceania, but Discord says more regions may join soon.