Apple Intelligence

Because everything needs AI now. It's packed with helpful Apple Intelligence features like visual intelligence and Writing Tools, designed to make your everyday easier. It can even translate text and audio on the go with Live Translation.

Connectivity

Get ready for fast and secure connections with Wi-Fi 7, Bluetooth 6, 5G connectivity, and eSIM. A new "Apple-designed N1 wireless networking chip" powers all this, improving the performance and reliability of features like Personal Hotspot and AirDrop. eSIM-only models in certain regions (like the U.S.) even get an even larger battery, taking advantage of the space formerly occupied by the physical SIM.

Action Button

Still there, still customizable. Long-press it to launch actions like Silent mode, Translation, or Shortcuts.

Battery Life

Thanks to that new design and efficient A19 Pro chip, the iPhone 17 Pro Max offers "the best battery life ever in an iPhone," with up to 39 hours of video playback on a single charge. eSIM-only models get two additional hours.

iOS 26

The phones ship with iOS 26, featuring a "beautiful new design" with "Liquid Glass," powerful Apple Intelligence capabilities, and meaningful improvements to everyday apps. It also introduces new features in CarPlay, Apple Music, Maps, Wallet, and a new Apple Games app.

Accessories

Apple also introduced new accessories, including TechWoven, Clear, and Silicone cases with MagSafe, and a new Crossbody Strap made from 100% recycled yarn.