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What blockchain and Web3 marketing will look like in 2023

Blockchain is now used not only for cryptocurrency but in banking, healthcare, and other industries to boost their businesses.

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Blockchain, NFT, and metaverse are hot terms today.

Even though the crypto community worries about the crypto market experiencing issues now, experts predict that the industry will greatly grow in the upcoming years.

Blockchain is now used not only for cryptocurrency. Being transparent, secure, and efficient, banks, healthcare organizations, and other industries are using it to boost their businesses.

However, the industry isn’t so easy to promote. As a result, finding information on how to properly promote your blockchain or Web3 project to gain revenue and users’ trust could be hard.

But the industry is also highly competitive, so companies must know how to advertise their business. 

Web3.0 project types

web3 metaverse
Image: Unsplash

There are many Web3 projects, but all of them are built on blockchains. Below you will see examples of the most popular Web3 projects today.

DeFi projects

DeFi refers to decentralized finances that aim to replace the traditional banking system with secure and transparent protocols that run without intermediaries.

The most famous successful DeFi projects are PancakeSwap, UniSwap, Sushiswap, Aave, and Curve Finance.

NFT collections and platforms

These are digital marketplaces designed for crypto collectibles and non-fungible tokens (NFTs). Now most popular ones are OpenSea, Rarible, and Binance NFT marketplace.

Metaverse spaces

The key idea behind metaverse development is to provide a digital space similar to the internet but more tangible, allowing users to interact with the world via digital avatars.

Sandbox is the key player now.

How to promote your blockchain project 

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Use social media

Social media is the key way to promote any business. In days when all people have at least one social media account, you don’t want to miss an opportunity to gain their attention.

However, finding relevant social media platforms for your product is vital. For example, Twitter is an excellent way to grow your crypto community and promote metaverse projects.

Instagram doesn’t work as great, but it can be an additional tool.

Create a solid social media marketing strategy to achieve results and track the effect each time to set clear goals and expectations.

Set up paid advertisements

Online marketing can be a challenging task, especially if it requires manual input. If these strategies don’t work for you or you don’t know how to use them, you can always use paid advertisements.

They require fewer manual posts. However, note that manually posted content is more authentic, which will lead to more user engagement.

Paid promotions can be done on various platforms. There is a list of the best platforms for paid crypto ads, including YouTube, Twitter, Google, and Facebook, to name a few.

Ads can be banners, videos, or images. The form you choose depends on what content you want to use.

Press releases

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Image: Pexels

Even though creating valuable press releases costs lots of effort, it can become an excellent practice for you. Although you can do this independently, outsourcing an expert to prepare the press release is usually advisable.

For example, using SEO for cryptocurrency or hiring an expert can help you amplify whatever news you’re sharing through the release. This news also boosts trust and user loyalty.

Leveraging airdrops

If you are in the crypto community, you probably heard of airdrops before. They are now considered one of the most popular campaign strategies in the crypto space.

Many blockchains and Web3 project owners start airdrops to increase brand awareness and attract people to their projects.

All that is needed is the reward that will motivate potential users.

Using an airdrop strategy, you will need tokens/coins as incentives to promote your business. For example, you can give tokens to those who join your official channels.

Word of mouth will start the process, allowing you to keep existing users interested and attract new ones.

Airdrops allow project owners to generate more followers and create an engaging community.

Influencer marketing

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Even though this marketing has already been used by various companies, some still consider it a new strategy for crypto project promotion.

Influencer marketing means you need to find a celebrity or a famous person in your space who will share his view of your project via social media channels.

Influencer marketing allows you to reach a significant target audience.

While some people think it is best to use celebrities, the truth is that smaller and more relevant audiences (like crypto experts on Twitter) work better. 

Email marketing

man looking at phone in front of his computer
Image: Unsplash

Email marketing is a traditional way to attract relevant users. It works as direct marketing does. The results you get from this marketing strategy highly depend on the quality of the content.

Email marketing allows you to target the audience in several ways. However, you can also benefit from this choice.

For instance, you can send a marketing email showing the benefit of your project to users. Or you can show the project’s launch, converting potential users into customers.

Email marketing works only when you use targeted campaigns. This means the target audience will be smaller than you may expect.

Referral programs

Referral programs are a relatively new way for companies to attract users.

Even though it is a new marketing strategy, it has already been found to bring the highest conversion and retention rates in the crypto space.

This technique works through the referral link, where one of your community members shares information about your project with their peers, family, or colleagues.

These people hear trusted recommendations and want to join the project. Once this happens, you reward the person that brought you new users.

Have any thoughts on this? Carry the discussion over to our Twitter or Facebook.

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