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YouTube is going to make you wait 1-second longer to watch your favorite videos

No one likes YouTube ads, especially when you have to wait 1-second longer.

YouTube

No one likes YouTube ads, especially when you have to wait 1-second longer.


If you’re impatient as I am, then you’ll know the pure horror of having to wait 5-seconds before the skip button shows up on a YouTube pre-roll ad. Well, I’m about to burst your bubble because that 5-second pre-roll ad is turning into a whopping 6-second ad.

I know, the horror.

The company announced today that they’re rolling out this new ad format called bumper ads. As mentioned before, the videos will only be 6-seconds long and will be offered to mobile viewers.

In a blog post, here’s what Product Manager Zach Lupei had to say:

We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them.

It’s not the end of the world or anything, but now users will have to wait 1-second longer to enjoy their favorite videos. To see a new bumper ad in action, check out the video above or by clicking here.

Kevin is the founder and executive editor at KnowTechie. With over 15 years of blogging experience, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com

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