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YouTube is going to make you wait 1-second longer to watch your favorite videos

No one likes YouTube ads, especially when you have to wait 1-second longer.


No one likes YouTube ads, especially when you have to wait 1-second longer.

If you’re impatient as I am, then you’ll know the pure horror of having to wait 5-seconds before the skip button shows up on a YouTube pre-roll ad. Well, I’m about to burst your bubble because that 5-second pre-roll ad is turning into a whopping 6-second ad.

I know, the horror.

The company announced today that they’re rolling out this new ad format called bumper ads. As mentioned before, the videos will only be 6-seconds long and will be offered to mobile viewers.

In a blog post, here’s what Product Manager Zach Lupei had to say:

We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them.

It’s not the end of the world or anything, but now users will have to wait 1-second longer to enjoy their favorite videos. To see a new bumper ad in action, check out the video above or by clicking here.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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