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ChatGPT gets pushy (in a good way) with new Pulse feature

OpenAI’s latest innovation delivers a personalized morning briefing, keeping you informed without the clutter of constant notifications.

AI-powered ChatGPT interface on a mobile device showcasing virtual travel ideas and AI-generated content for tech enthusiasts.
Image: KnowTechie

OpenAI just dropped ChatGPT Pulse, and honestly, it’s about damn time AI stopped being so needy.

Instead of waiting for you to ask questions, this new feature, currently available for Pro users ($200/month, of course), actually starts conversations with you.

Here’s how it works: Pulse sends you one daily briefing—typically in the morning, as AI has apparently determined when humans are most productive—with personalized updates based on your interests and connected apps. Think of it as your overeager assistant who actually knows what you care about.

The whole thing is part of OpenAI’s push to make AI more asynchronous, which is tech-speak for “stop making users do all the work.”

You get granular control over what ChatGPT researches, from your calendar events to specific sports teams or local happenings.

Want updates on your city’s food truck scene? Done. Do you need to know if your favorite team lost again? Boom, covered.

The best part? OpenAI promises Pulse will “work for you, not to keep you scrolling.”

Translation: no endless notification spam. Everything disappears at day’s end unless you actually engage with it.

Of course, there’s the elephant in the room: AI hallucination. Nothing quite like starting your day with confidently delivered misinformation about your local weather or phantom concert announcements.

Still, for Pro users drowning in information overload, having an AI that actually anticipates your needs instead of just responding to them feels like a step toward that sci-fi future we were promised.

Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com.

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