Tips for beauty brands to win at social media marketing

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A beauty brand should capitalize by using beauty PR marketing on social media, as most customers are on social media.

Social media platforms help a beauty brand to engage with current and potential customers. They heavily depend on videos and images, so they are the perfect platforms for beauty products.

Social media platforms also help customers to decide whether they can relate to the messaging of a beauty product.

Below are tips that would help a beauty brand stand apart from its competition and tips for a good beauty PR campaign.

Focus on visual representation

Beauty products are visual items. A descriptive copy should accompany visual elements such as photos, videos, and infographics.

For instance, Pinterest helps a beauty brand grow by connecting millions of users with curated boards and connecting with them personally.

Users can discover new trends and products from its videos and carefully crafted content. Pinterest is visually forward as a platform and can convert browsers into buyers.

For instance, Glossier includes brow ideas and a balm mood board on Pinterest.

Share user-generated content

Customers always want social proof. They want to use beauty products they see being used by people they can relate to.

Some brands show how users have fun with their products and make them a part of their ecommerce experience.

For instance, Maquilalia, a makeup brand, uses interesting content on Instagram, showing how their customers create specific looks using their products.

When users click on the looks, they can see the products used to create it. This also acts as effective evidence of products in action. This helps to put a beauty brand in a good position.

Strike a balance between fun posts and serious posts

Every post on social media does not have to be an educational one. If a brand wants to reach a wider audience, it can use some fun and quirky content.

Memes and jokes can also be used. For instance, a relevant trending meme can also be used to publicize a product. However, memes should be kept in mind; they can go stale quickly.

Any meme that is used should be current and relevant. A beauty brand should not use a meme just because it is trending. 

Use video tutorials

TikTok and Instagram are perfect platforms to share tutorials with users. YouTube also has a massive influence on the beauty industry.

Tutorials should also be used for holidays like Halloween and Christmas. Many brands use videos to show how their products can be used for makeup techniques such as contouring and baking.

Relevant videos that help customers with problems can also encourage them to buy the products. 

Dara Busch is the Co-CEO of beauty PR firm, 5WPR. 

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