Unlocking the power of video: Trends, competition, & innovation

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Video content has really taken off lately. The main reason is that videos have become an engaging and interactive way for brands and companies to reach a wider audience. 

The video marketing wave will not stop: it keeps growing rapidly, intensifying the competition day by day. No wonder most businesses do their best to create high-quality videos that resonate with their viewers and promote their products like never before.

This is exactly where video editing apps and video editor SDKs, like the Capcut SDK, come into play. They help companies produce professional video content without breaking a sweat.

5 Handy Tips for Crafting a Great Video Editing App

1. Think of innovative features

The app market is packed with numerous video editors. Logically, no one wants to see another version of PowerDirector or iMovie. Your app needs to stand out, and for this, it should have a good USP (unique selling proposition). 

So, think outside the box and brainstorm something fresh and exciting. Of course, much depends on the audience you are targeting. Are you aiming for amateurs, pro video makers, or maybe some niche community like gamers or educators?

You should ensure your potential users will find everything they need to create their video masterpieces in your app.

For example, adding AI or AR functionality or some niche-specific features has every chance to set your app apart from the competition. 

2. Develop a comprehensive feature list

After the brainstorming, you can start creating your app’s feature list. Of course, there are some basic features any video editor should have, like trimming, cropping, effects, filters, masks, templates, and beyond.

But of course, giving your users access to more advanced features will benefit your app. Consider adding multi-track editing, color correction, or customizable overlays.

Remember, when it comes to video editors, there’s no such thing as too many features! 

3. Use video editor SDKs

By the way, there is no need to spend numerous hours or even days developing some of the above-mentioned features from scratch.

Nowadays, there are ready-made tools called “software development kits” (SDKs). With their help, any development team can integrate various capabilities into their apps with ease. All they need is to find an SDK that meets their requirements and integrate it into the app.

For example, the Video Editor SDK by Banuba may be an excellent option for those willing to add AI or AR to their apps, while Vidyo.io SDK may be ideal for real-time editing.

Integrating such SDKs can save significant development time and resources, allowing your team to fully focus on creating a truly unique app.

4. Integrate social media

Most users typically create videos with one goal: sharing them with their followers on social media. So, social media integration is vital for any modern video editing app. 

Plus, this integration can be a great strategic move to make your app more popular.

For instance, you may add a watermark to videos created with your app to promote it, or offer users exclusive features for sharing their creations using a special hashtag that popularizes your app.

All this can significantly strengthen your video editor’s presence across various social media platforms.

5. Estimate the cost of video editor creation

Consider these factors to estimate the overall cost of developing your video editing app. This way, you’ll feel more ready for any unexpected expenses that may come your way during the development process.

Number of features

The more features you include in your app (particularly advanced ones like multi-track editing, AI integration, AR effects, etc.), the higher the development costs will be. And it’s no wonder.

Every feature boosts the development complexity, so more time and resources are needed to implement them effectively.

Platform choice

Developing for iOS, Android, or both can influence costs. Each platform has its own requirements to meet and challenges to overcome. 

And here’s something to remember: while creating a cross-platform app may cost more at first, it has every chance to save money in the long run. The reason? Having a single codebase for both platforms!

Time constraints 

A shorter development timeline typically raises costs, as it requires more resources. The main way out here is to extend the development time. This will allow for more thorough testing, potentially decreasing overall expenses.

Skill level

Having the necessary in-house skills can reduce the need to hire external developers or consultants to fill skill gaps, saving time and money.

Wrapping It All Up

You need innovative thinking, comprehensive planning, and the right tools to develop a standout video editing app.

Try to fill your app with unique features, integrate social media, and use efficient development tools to create an app that 100% meets the needs of your target audience and stands out in the crowded app market.

Yes, the development costs can be significant, but strategic planning and resource management can help you achieve your goals within the existing budget constraints.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.