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Video gamers, meet online casino gambling

gambling tech

It all started more than 40 years ago with Pong, Donkey Kong, Centipede, and Pacman. Through several generations, the video gaming industry has taken people well-beyond where their imaginations could have gone on its own. The industry has finally reached the point where adult’s gamers are competing in eSports events for millions of dollars. It’s actual world-wide competition to find out who the best video gamers in the world might be at any given point in time. 

There’s another form of adult gaming that’s just now hitting its stride after toiling in the background for over 10 years. Welcome to the world of adult online casino gambling. This is not a craze and not a fad, just like people thought video gaming might be in the 1970s. When someone takes the time to visit the UK’s top 10, it won’t take them long to realize there’s substance to online casino gambling. On better days, it offers the same level of excitement as video gaming with one very big difference; all the games are played for real cash.

To be sure, there’s enough of a common thread between video gaming and online casino gambling to draw from the same crowd. We are talking about adults who feel confident enough in their abilities to invest money to win prizes. That’s an important common thread between eSports and online casino gambling. The primary difference is online casino gambling is going to have greater appeal to gamers who are looking for immediate gratification. If that sounds like a big majority of the world’s millennial, that’s why the online casino industry has finally reached the mainstream.

The statistics don’t lie. While men prefer sports betting to online casinos, there’s a fairly even distribution of men and women between the ages of 25 and 40 who love to play games of chance for real cash on the internet. These people have time and financial resources. Given people’s fixation with their mobile devices, the industry is set to experience another level of growth it never expected to see.

Current estimates put the number of people using their mobile devices for online casino gambling at about 50% of the entire online gambling population. Further indications are that number is going to keep rising into the foreseeable future. Again, millennials seem to be the driving force behind this growth. 

So what’s next?

Appealing to Gamers

The online gambling industry has one serious challenge if it expects to continue its current growth trajectory. Online casino operators and software developers have to innovate to keep millennial interested and coming back for more. By the way, it’s going to be a real balancing act. Given the number of minors who play video games online, the online casino industry has to be careful about its marketing efforts. Casino gambling for real cash is an “adults only” activity and nothing would hurt the industry more than drawing a cross-section of underage gamers who try to transition towards online gambling.

The question is, “what exactly does millennial want from their online gambling experience.” The answer to that question lies somewhere in the intersection between playing online video games and playing online video slots.

In recent months, there’s has been a real push to introduce Virtual Reality (VR) casino gambling. Much like VR opened the door to a whole new generation of video gamers more than a decade ago, the online gambling industry is hoping for a similar response from people who might enjoy the opportunity to visit a VR casino and play table games and video slots.

Taking things one step further, software developers are also looking at integrating the VR experience right in the middle of a video slot game. It would be like playing Wii where the gambler would become an interactive part of a slot’s bonus game. At that point, the possibilities become endless.

There’s no denying the ever-changing world of technology is changing the way people feel about things like gambling online. It will be interesting to watch the parallel growth of both eSports and online casino gambling into the future. Here’s to betting that at some point in the future, the two industries will come together and innovate a truly amazing gaming experience.

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