Wow, Super Mario Run was downloaded by 40 million people in its first few days

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Super Mario Run broke an App Store record with 40 million downloads in just a few days.

In just a few days of its release, Super Mario Run was download 40 million times, according to Nintendo. That’s 40 million downloads in just four days. Yea, it’s a lot. That’s what we call in the business, a success.

The game, which was launched last Thursday, broke an App Store record for the number of downloads during that time period, and “Super Mario Run” now ranks first in the App Store’s free games category in a 140 countries worldwide, the company says.

Business Insider breaks it down below:

This is the first time since the game’s launch that the company has released official numbers. Previous reports of the number of downloads varied — Apptopia said the game was downloaded 2.85 million times in its first day, while App Annie pegged the number closer to 10 million.

And a  report from Monday claimed that “Super Mario Run” had been downloaded only 25 million times after four days and had earned more than $21 million in revenue. But even at 25 million downloads, the report said it was a record — it took 11 days for “Pokémon Go” to reach the milestone, although that game was only available in the US, Australia, and New Zealand at launch.

The one thing Nintendo is keeping its lips sealed about is the actual revenue the game is producing. The game is free to download, but $9.99 unlocks the whole game.

► Business Insider via Nintendo

Kevin Raposo

Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com.