Amazon secretly announced an Alexa powered camera that helps you pick out your clothes

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Amazon Echo has a new member to its family: the Echo Look, a “hands-free camera, and style assistant” that judges the outfit your wearing and offers suggestions with the use of “machine learning algorithms with advice from fashion specialists.”

Here’s how it works: anytime you say “Alexa, take a picture” or “Alexa, take a video,” the Echo Look utilizes its depth-sensing camera and LED lighting that takes a picture of you and creates a lookbook of all your outfits. Amazon even built in “computer vision-based background blur” to make your outfit photos look more high-quality, similar to the iPhone 7’s “bokeh” effect.

Here’s the key features from Amazon’s product page:

• Using just your voice, easily take full-length photos and short videos with a hands-free camera that includes built-in LED lighting, depth-sensing camera, and computer vision-based background blur
• See yourself from every angle with the companion app. Build a personal lookbook and share your photos.
• Get a second opinion on which outfit looks best with Style Check, a new service that combines machine learning algorithms with advice from fashion specialists
• Echo Look helps you discover new brands and styles inspired by your lookbook
• Ask Alexa to read the news and audiobooks, set alarms, get traffic and weather updates, control smart home devices, play music, and more
• Always getting smarter and adding new features, plus thousands of skills like Starbucks, Fitbit, NPR, and more

Amazon Echo Look is available on Amazon’s website for $199.99, but unfortunately, at this time, it’s invite-only. The good news, Amazon Prime members will get first dibs on it.

► Echo Look

Kevin Raposo

Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com.