What are the best data broker removal services now?

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Many people are unaware of the extent to which their personal data is shared in the digital world.

Every time you, for example, fill out any form, sign up for a service, or use a rewards card, bits of your identity are collected, stored, and traded by data brokers, i.e., companies that profit from your information.

These records can include your full name, address, age, income, browsing history, habits, and interests. Once shared, they’re sold to advertisers, recruiters, insurance companies, and anyone willing to pay.

The result? More spam, more calls, more exposure. And a higher risk of fraud.

If you want to take back control but are not sure where to start, data broker removal services can help you get around this task.

These services contact brokers on your behalf, request deletions under privacy laws like GDPR and CCPA, and may keep rechecking that your data stays off the market.

We reviewed some of the best data removal tools available right now. Below, we ranked them for coverage, automation, transparency, value, and usability.

Top data broker removal services (2025 overview)

Service	Automation	Broker Coverage	Verification	Starting Price (annualized)	Best For
Incogni	Fully automated	420+ public & private brokers	Deloitte Limited Assurance Assessment	From $7.99/month	Comprehensive, set-and-forget protection
DeleteMe	Manual, team-managed	~100 public brokers	Internal only	From $10.75/month	Public people-search removals
Optery	Semi-automated	200+	None	From $3.25/month (free self-service opt out)	Users wanting detailed visibility
Privacy Bee	Hybrid (manual + automated)	~300	None	From $8.00/month	Those who want broader digital footprint tools
OneRep	Manual + automated for select sites	190+	None	From $8.33/month (free 5-day trial)	Public record suppression

1. Incogni – Best overall for automation and coverage

Overview:
Developed by Surfshark, Incogni automates the entire data removal process. When you sign up and verify your identity, it sends opt-out requests to hundreds of brokers.

Then, it monitors responses and repeats removals when needed, ensuring your personal data stays off the market.

Key Features:

• Fully automated removals across 420+ brokers (public and private)
• Recurring deletion cycles: every 60 days (public) / 90 days (private)
• Unlimited custom removals available immediately after signup
• Independent verification through Deloitte Limited Assurance assessment
• Real-time dashboard and status tracking

Strengths:
Incogni certainly stands out for its wide coverage and hands-free operation. It removes your data not only from public people-search sites but also from private marketing, recruitment, and risk-assessment databases, which are areas most competitors don’t reach.

Incogni’s verified transparency and recurring automation make it one of the few services that protect you continuously, not just at the exact moment you’re using it.

Limitations:
Unfortunately, there’s no free trial (though there’s a 30-day, money-back guarantee), and phone support is limited to higher plans.

However, chat and email support are quick and clear, praised on Trustpilot for their solution-focused approach. 

Best For:
Anyone who wants comprehensive, recurring data removal without thinking about it all the time or setting reminders.

2. DeleteMe – Best for public listings

Overview:
DeleteMe is one of the most established data removal service providers on the market. It focuses on pulling out your personal information from public people-search websites that often appear in Google results, which helps reduce your overall online visibility.

Key Features:

• Manual opt-out requests handled by privacy experts
• Real coverage of around 100 public brokers
• Quarterly reports with before-and-after screenshots
• Personalized support and progress summaries

Strengths:
DeleteMe’s human-led process ensures accuracy for visible listings. The quarterly reports are easy to understand and show actual proof of removals, which is something many users find reassuring.

Limitations:
Its coverage is limited to public databases. Private or commercial data brokers aren’t included, which may not be enough for many users.

Manual updates mean removals take longer to complete, which may require ongoing subscription renewals on your part.

Best For:
Users who mainly want to clean up search engine results and public listings.

3. Optery – Best for hands-on control

Overview:
Optery balances automation with manual flexibility. It sends removal requests to selected brokers automatically, while at the same time, allowing you to download and manage opt-out forms yourself for others.

Key Features:

• Semi-automated removals across over 300 brokers in the cheapest plan, +700 in the Ultimate plan
• Detailed dashboard showing broker status and progress
• Option for manual submission control
• Monthly or quarterly reports

Strengths:
Optery’s biggest advantage is transparency. You can track exactly which brokers were contacted, what actions were taken, and where removals are pending.

That level of visibility gives users confidence and control over their privacy.

Limitations:
The system requires some manual effort on your part for full coverage, and there’s no third-party verification of broker handling.

Best For:
Privacy-conscious users who want a balance between automation and direct control.

4. Privacy Bee – Best for broader digital safety

Overview:
Privacy Bee is a bit different from other tools here. It’s a full-spectrum privacy tool, offering data removal with additional digital protection features.

It manages data broker opt-outs while also offering identity protection, breach alerts, and marketing data suppression.

Key Features:

• Hybrid system (automated and manual requests)
• 400+ public brokers and websites covered in the cheapest plan, 1000+ public and private data brokers if you pay more
• Includes data breach monitoring and marketing opt-outs
• Family and business protection options available for customization

Strengths:
Privacy Bee’s all-in-one approach can appeal to those who want to go beyond personal data removal and take care of other parts of their digital lives.

The service offers visibility into ongoing removals and some extra security tools not found in single-purpose platforms.

Limitations:
The initial price is quite low, but if you want more, it gets higher than most dedicated data removal services, and broker coverage may seem wide, but it isn’t independently verified.

The hybrid nature means it’s not entirely hands-off.

Best For:
Users who want privacy tools that come with identity protection features.

5. OneRep – Best for quick visibility cleanup

Overview:
OneRep focuses on removing your personal information from public listings and search results. It combines automation for common people-search sites with manual handling for more complex cases.

Key Features:

• Targets 230+ people-search databases
• Ongoing scans for re-listings
• Progress dashboard with updates
• Option for family plans

Strengths:
OneRep is easy to set up and quite effective for removing visible data, e.g., addresses and phone numbers. It’s useful for reducing exposure in search engines and lowering spam or cold-call volume.

Limitations:
Its coverage doesn’t extend to private or commercial data brokers. There’s no independent verification.

Best For:
Users who want an easy way to disappear from public databases.

How to choose the right service

Choosing the right service depends on your privacy goals and how much time you want to spend managing them.

Your Goal	Recommended Option
I want to disappear from Google search results now	DeleteMe or OneRep
I want long-term, full coverage (public + private)	Incogni
I want to track progress manually	Optery
I want an all-in-one privacy toolkit	Privacy Bee

If your main concern is exposure, a manual service may be enough. But if you want to stop data circulation at its source, i.e., the private brokers that feed marketing and profiling systems, automation is the more sustainable choice.

Final Verdict: Automation and transparency lead the way

Requesting data removals all on your own can be tedious, and even then, new listings seem to appear almost right away.

Luckily, there are data broker removal services that save time, reduce risk, and make privacy protection something you can actually maintain.

Each of the reviewed services brings something valuable:

• DeleteMe and OneRep are solid for clearing visible listings.
• Optery gives you oversight and flexibility.
• Privacy Bee expands into identity and breach protection.

Need an even closer look? See how our winner compares to each competitor in a one-on-one analysis:

• Incogni vs. Optery
• Incogni vs. OneRep
• Incogni vs. DeleteMe

But Incogni stands out as the most balanced solution – fully automated, independently verified, and designed to keep working in the background long after setup. 

If your goal is peace of mind with minimal maintenance, automation wins. Incogni makes protecting your personal information as easy as it has become for companies to collect it.