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Facebook aims to mimic Snapchat’s success with Slingshot

Facebook just launched the newest addition to its family: Slingshot, a Snapchat imitation with a twist.

Slingshot

Facebook Slingshot

On Tuesday, Facebook rolled out its Snapchat-like app, Slingshot.

Slingshot works much like Snapchat, but with one key difference : In order to view a sender’s message, you must first send a pic of your own in reply. The intent of this feature seems to be to force users to engage, effectively shutting out “lurkers.” But will this be enough to give Slingshot an edge?

Slingshot

To use Slingshot, you take a selfie or short video; you can add texts, emoticons, or even a drawing. Then, “sling” it to a friend or friends. When you receive a reply, you can swipe the image and it self destructs.

The biggest flaw of Slingshot? It’s impossible to tell if someone has captured a screenshot of your message, which may be a major concern for early adopters.

My take:

I can’t think of a reason why users would abandon Snapchat for what appears to be an inferior copycat. Consider Facebook’s past failures as well. Think about Facebook Paper and Facebook Home – both not winners by any book.

The one thing Facebook has working in its favor is its perpetual trump card: a massive user base. Facebook users who are not familiar with Snapchat can experience this type of app for the first time with Slingshot. However, this may ultimately be viewed as yet another frivolous Facebook add-on.

Get the full scoop here from the folks over at TechCrunch .

What do you think about Slingshot? Do you think it could steal users from Snapchat?

Founder & Editor. Email me at kevin@knowtechie.com

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