Google adds medical & health info to its search results
Starting in the next days, when you ask Google about common health conditions, you’ll start getting relevant medical facts right from the Knowledge Graph
You have probably seen Google’s Knowledge Graph search results before. Google is trying to find more and more circumstances where they can directly display the information that users need rather than simply connecting searchers to the relevant website. The example below for “how to cook a turkey” is a good example.
Google announced today that they are expanding their Knowledge Graph search results to include medical and health information. Citing that one in 20 Google searches are for medical information and the often urgent need for medical information; Google will be showing common symptoms and treatments for medical related searches. Additionally, information on how common and contagious the given condition is, the common age of people impacted by the condition, and how critical the condition is.
For some of these search results, Google will be including high quality illustrations.
Google says that with the information provided in their enhanced search result:
“you should find it easier to do more research on other sites around the web, or know what questions to ask your doctor.”
While the Knowledge graph typically pulls information from other websites, Google had a team of doctors compile, curate, and review the content that will be displayed in the medical knowledge graph and then had the information reviewed by medical doctors at the Mayo Clinic for accuracy.
This update should be rolling out over the next several days and will likely shake up the the related search results; many of the sites ranking well for the impacted queries will likely start seeing a lot less traffic coming in through these terms.