OneRep vs. Incogni: Which data removal service should you use?

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Your personal information is everywhere – from address and phone directories to deep marketing and risk systems you’ll never see.

Having it removed from there could cut spam, unwanted solicitations, and exposure to, for example, fraud and identity theft. But it’s not an easy task.

While researching the issue, two names often come up: OneRep and Incogni. While both claim they can help you take back control, there are significant differences in the automation, depth, transparency, and usability of their tools and services.

This article compares them side-by-side so you can decide which one is better for your privacy needs.

At a glance: OneRep vs. Incogni

	OneRep	Incogni
Price	From$8.33/month (5-day free trial)	From $7.99/month
Automation Level	Mixed: automated for common sites, manual for difficult cases	Fully automated; recurring requests
Broker Coverage	230+ brokers, primarily public, people-search directories	420+ brokers, public and private marketing, risk, recruitment brokers
Transparency	Shows which listings it suppresses, re-checks periodically	Dashboard with logs, confirmations, ongoing cycles
Verification	None	Deloitte Limited Assurance Assessment
Support	Email, support tickets	Email, live chat for subscribers, phone support for Unlimited users
Best For	Removing visible listings from public directories	Deep, ongoing removal across public & private brokers

How each service works

OneRep specializes in managing data available on public directory sites. It combines automation (for common, standard directories) with some manual intervention in more complex cases.

Its system searches a list of known people-search sites, sends deletion requests, and tries to suppress new appearances when possible.

Incogni takes a broader approach. After you verify your account, its system contacts a vast network of brokers, both public and private, visible and hidden.

It tracks responses and status, and resends opt-out requests on a schedule (every 60–90 days). You don’t have to follow links or re-submit forms manually.

Coverage and depth

OneRep concentrates on people-search sites and directories, i.e., places where your name, address, phone number, relatives, or any other private information might be listed openly.

Users report the removal from dozens of directories successfully.

However, OneRep doesn’t engage with private broker databases – the behind-the-scenes actors that feed marketing lists, credit profiling, or data resale networks.

And these are precisely the ones that often cause spam, risk scoring, or downstream data proliferation.

Incogni’s probably the biggest advantage is that it extends beyond public directories and targets those private brokers.

Its coverage spans multiple broker types, from marketing, risk, recruitment, to financial, not just the visible listings. This depth means that when your name gets removed from directory sites, it’s less likely to reappear.

Transparency and reporting

OneRep provides users with feedback regarding the directory sites it sends removal requests to, and whether it succeeds or proceeds with a follow-up.

Its interface allows you to see suppressed listings and periodic re-checks.

Incogni’s reporting, on the other hand, focuses more on the process.

It provides status logs, confirmation receipts, recurring cycle updates, and an interface that displays brokers who have confirmed deletions and those who haven’t yet.

As a lot of private brokers aren’t public-facing, Incogni can’t always provide screenshots as evidence, but instead it relies on logs and mapped confirmations.

Pricing and plans

OneRep positions itself as a more premium service for private data removal. Its monthly rate is at $15.95/month for individuals, with family or multi-account pricing in higher tiers.

It offers ongoing scanning and the management of new listings. You have a cheaper $8.33 a month plan, but it excludes premium removals, making it a weaker option.

Incogni’s pricing begins at $7.99 per month (billed annually), with full automation and broker coverage included by default.

Upgrading unlocks extras such as priority handling, unlimited custom removals, and family plans – but the overall cost remains competitive and predictable.

Ease of use and support

User experience matters. A privacy tool you dread using is useless.

OneRep is praised for its clean interface and step-by-step guidance. Users confirm they see directory removals over weeks, and the system re-checks them automatically.

Moreover, for tougher cases, follow-up or manual confirmation by the user may still be needed. Customer support is primarily email and ticket-based. 

Incogni offers a more passive experience. Once setup is set and done, many users choose not to interact again as there’s no need – the system runs in the background, reissuing requests over time.

Support is available via email and live chat for subscribers (phone support is only for Unlimited users), and responses are typically prompt and solution-focused.

Users appreciate that they don’t have to oversee removal cycles or resubmit options.

Pros and cons

OneRep

Pros	Cons
Effective removal from the visible directory and people-search sites	Doesn’t reach private broker databases
Periodic re-checks and suppression of re-listings	No independent audit of removal processes
Clear interface and progress feedback	Higher cost relative to removal depth
	Some removals may require manual confirmation

Incogni

Pros	Cons
Full automation across public and private data brokers	Less direct screenshot proof of removal for certain public listings
Recurring cycles reduce reappearance risk	No free tier (but with a 30-day, money-back guarantee)
Independent assurance – Deloitte Limited Assurance Assessment	Phone support included only in Unlimited plans
More removal coverage per dollar in many cases

Who each service is best for

If you’re someone who…	Choose OneRep if…	Choose Incogni if…
Values clear visibility and tracking	You want detailed screenshots and evidence of each removed listing	You want detailed screenshots and evidence of each removed listing
Cares about automation level	You prefer some manual control and verification for difficult cases	want a completely automated “set-and-forget” system with recurring protection
Prioritizes coverage scope	You mostly care about with what people can see in public directories-party verification	You want protection from both visible listings and hidden data brokers trading your information
Has specific privacy needs	You want to remove what appears in Google searches	You seek deeper, lasting protection against data trading and reappearance

Final verdict: Visibility vs. depth

If your main goal is to reduce your online visibility in public directories and people-search sites, OneRep does a commendable job – it’s simple, clear, and well-engineered for that specific purpose.

Many users may actually see some reductions in spam and exposure.

However, if you seek deeper protection, i.e., stopping your personal data from being traded by hidden actors, Incogni provides a more suitable solution.

Its automation, resending cycles, and private broker coverage mean it works in the background, continually, without requiring you to manage every detail, and still does the job.

For most people, especially those who worry about constant exposure and not just what’s on the surface, Incogni is the more long-term while still hands-off choice.

OneRep may help reduce what people see first, but Incogni helps reduce what’s being sold behind the scenes.