TikTok gives you the power to turn down the AI (or drown in it)

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TikTok is rolling out a new control that lets you decide just how much AI-generated content you want in your “For You” feed. 

Think of it as a volume knob for synthetic creativity: turn it down if you’re tired of AI-history videos narrated by disturbingly smooth voices, or crank it up if you want your feed to look like a futuristic talent show where all the contestants are neural networks.

The new AIGC control lives inside the “Manage Topics” menu, the same place you currently tell TikTok whether you’re into Dance, Sports, or Food & Drinks. 

According to the company, the AI slider isn’t meant to banish content entirely but to help users fine-tune the chaos. 

It’s rolling out over the next few weeks, giving you plenty of time to decide whether AI TikToks spark joy or mild existential dread.

This move arrives just as tech giants are rushing headfirst into AI-only feeds. Meta launched “Vibes” in September, essentially Reels but with more robots, and OpenAI followed days later with Sora, a platform built entirely around AI-generated videos. 

Unsurprisingly, TikTok has been flooded with ultra-realistic AI clips ever since, from Hollywood-style mini-movies to suspiciously perfect celebrity histories.

If you want to take control, head to Settings → Content Preferences → Manage Topics, and toggle the slider for AI-generated content. 

Congratulations: you now regulate the algorithm that regulates you.

But filtering is only half the story. TikTok is also beefing up its labeling tech with something called “invisible watermarking.” 

It already uses C2PA’s Content Credentials, metadata that marks content as AI-generated, but those labels tend to vanish when videos are downloaded, re-edited, or tossed around the internet like digital confetti. 

Invisible watermarks, which only TikTok can read, will stick around even if a video gets the remix treatment.

The company will start embedding these stealthy marks into content made with its AI tools, like AI Editor Pro, and into uploads that already contain C2PA credentials.

And because all this AI business can get confusing fast, TikTok is launching a $2 million AI literacy fund to help organizations like Girls Who Code teach people how not to be fooled by a hyper-realistic, entirely fake raccoon making pasta.