Whoa, Spotify just bumped up free premium trials to 90 days vs its original 30 days
Great, after I’ve already used up my trials…
It’s not often you get something for nothing, but now you get a whole lotta great music from Spotify. That’s because the streaming service has tripled its time to trial its Premium accounts to a whopping 90 days.
Spotify is increasing the free trial period to 90 days
It seems that the looming threat of Apple Music has lit a fire under Spotify’s fire mixtapes. The streaming service still has the lion’s share of the market, but with revenue per user down, Spotify has to do something to keep (and gain) Premium users.
The trial period used to be 30 days, which isn’t that long, especially if you’re like me and forget to log in for 28 of those. Now the Premium trial period is 90 days, clearly a time period that Spotify thinks you’ll either love the service or forget that you subscribed. Either way, it gets paid and the shareholders are happy again.
- According to Spotify, there’s no time limit on the 90-day trial eligibility. This will be the trial period going forward for all users
- Individual and Student accounts that haven’t used a trial of Premium yet get the chance starting today, Duo and Family plans will get the chance in the coming months
- Premium accounts will still be the same $9.99 monthly after the trial ends
I can see this working to retain those sweet paying users after the three months is up, driving the number of paid subscribers to ever-higher records. Will it be enough to stave off the might of Apple? Only time (presumably longer than 90 days) will tell.
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