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Apple’s $349 HomePod speaker launches on February 9th

It’s been a long time coming, but it’s finally here. Preorders open up on Friday.

apple homepod
Image: Apple

Apple’s much anticipated HomePod will launch on February 9, while pre-orders for the device will be made available on this Friday, January 26th.

The device will sell for $349, which is remarkably higher than its competitors like Google and Amazon. The reasoning behind this? Apple doesn’t want to be lumped into the cheap voice assistant category, and they like to think of themselves as a competitor to Sonos’ wireless speakers.

Here’s what Apple’s senior vice president of Worldwide Marketing, Philip Schiller, had to say regarding the announcement:

“HomePod is a magical new music experience from Apple. It brings advanced audio technologies like beam-forming tweeters, a high-excursion woofer and automatic spatial awareness, together with the entire Apple Music catalog and the latest Siri intelligence, in a simple, beautiful design that is so much fun to use. We’re so excited for people to get HomePod into their homes, apartments and businesses to hear it for themselves. We think they will be blown away by the audio quality. The team has worked to give Siri a deeper knowledge of music so that you can ask to play virtually anything from your personal favorites to the latest chart-topping releases, simply by saying ‘Hey Siri.’”

Preorders open up this Friday, and the speaker will go on sale in the US, UK, and Australia. To learn more about the Apple HomePod, click here.


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