Apple
The $230 iPhone sock might be the most ridiculous Apple product yet
Apple is at it again, redefining luxury with a $230 “premium” sock for your iPhone. It’s not just a cover.
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Is Apple trolling us at this point? You’d think after the $19 polishing cloth, they’d run out of ways to separate the faithful from their cash. But no — they’re back, and this time they’re selling a “premium” sock for your iPhone. For $230.
A sock. For your phone. We’re not talking about some miracle of engineering. It’s a cloth.
It doesn’t charge your phone, it doesn’t transform into a stand, it doesn’t do your taxes. Hell, it doesn’t even come in a fun pack of three like real socks.
If you lose this one at the laundromat, congratulations — that’s two-thirds the price of a new iPhone down the drain.
TechCrunch is bending over backward to defend this thing, but let’s be real: Apple’s running a masterclass in how to make people pay hundreds for the world’s most expensive lint trap.
They slap a minimalist box around it, call it “bespoke,” and boom — suddenly, having a $1,000 phone isn’t enough.
Now you need a sock for the privilege of… what, flexing? Protecting your device from the deep existential dread of fingerprints?
Look, I get the ecosystem thing. AirPods make sense. The Apple Watch makes sense. But if you’re dropping rent money on what is, quite literally, an iPhone comforter, maybe it’s time to log off the App Store and touch some actual grass.
Or hey, buy two. One for your AirPods.
