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Apple has no plans to retire Tim Cook anytime soon

The company is likely to appoint him chairman soon with a new CEO in place.

apple ceo tim cook standing on stage holding an iphone while wearing an apple watch
Image: Apple

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Apple is undergoing one of its most significant leadership transitions in years, but CEO Tim Cook remains firmly in place with full support from the board, according to Bloomberg

Despite recent challenges, including slower innovation and struggles in artificial intelligence, Cook, who turns 65 in November, is expected to continue leading the company for at least several more years. 

His presence is seen as a stabilizing force during this period of major internal change.

A key shift is the upcoming retirement of Chief Operating Officer Jeff Williams, a longtime Apple veteran and widely viewed as Cook’s most likely successor. 

Williams was instrumental in shaping the Apple Watch, health initiatives, and core operations. 

His departure creates a leadership gap and signals a broader generational turnover among Apple’s executive team, many of whom are now in their 60s.

With Williams’s exit, his responsibilities are being divided among other leaders. 

Sabih Khan, formerly head of Apple’s supply chain, has been appointed the new COO. 

Design teams will now report directly to Cook, while software chief Craig Federighi will oversee Siri and health-related software. 

Meanwhile, areas like AppleCare are also being reassigned. This decentralized restructuring marks a shift from Apple’s traditionally centralized leadership style.

The company also recently saw its longtime CFO, Luca Maestri, pass the baton to Kevan Parekh. 

Other veterans, such as Dan Riccio and Phil Schiller, have also stepped back, reinforcing the narrative of a generational handoff within Apple’s top ranks.

Despite speculation about future leadership, no clear successor to Cook has emerged. 

Hardware chief John Ternus is viewed as a potential candidate, but his limited exposure to financial and operational leadership could be a hurdle.

For now, Cook’s leadership provides continuity at a time when the company faces internal reshuffling and external pressures in AI and product innovation. 

Some believe he could eventually move into the chairman role, depending on Arthur Levinson’s plans. Until then, Cook’s steady hand remains crucial as Apple navigates this transitional era. 

From a strategic standpoint, retaining Cook while the company retools its executive bench appears to be the smartest course of action.

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Ronil is a Computer Engineer by education and a consumer technology writer by choice. Over the course of his professional career, his work has appeared in reputable publications like MakeUseOf, TechJunkie, GreenBot, and many more. When not working, you’ll find him at the gym breaking a new PR.

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