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Alright, there’s no rhyme or reason to this, but seriously, look at this new smart speaker from Hendrick’s (yea, the gin company). Seriously, look at it. I don’t know how we made it to liquor companies creating their own smart speaker, but here we are.
Anyways, meet Hendrick’s Horatio. Yup, you’re looking at a smart speaker. What does it have? Google Assistant? Alexa? Cortana? Honestly, who the hell knows. But here’s what we do know: It has a freaking a martini glass holder. Does your smart speaker have one of these? Probably not.
According to the product’s website, Horatio is handmade out of copper, brass, leather, and wood – including salvaged antique parts collected over many years. Hendrick’s says that “no two are exactly alike,” each of them being unique. Two American artists designed and created it.

Image: Hendrick’s
But holy fuck, can we talk about the price? Hendricks expects people to spend $1,113 on this. Hmm, that’s a little extreme, but given the fact that there’s only five of these in the world, I guess that kind of makes sense.
As for technical specifics, the company didn’t offer any further details, other than the fact that the speaker responds in a “delightful British accent.” What’s even funnier is that Horatio won’t actually answer any of your queries in the way you think it would. Here’s what the company said in a recent press release:
“Horatio is a far-more sophisticated device that’s utterly independent of anything you may ask of it – indeed, you never know exactly what Horatio may say.”
Sounds good for just $1,113, right? Obviously, this is Hendrick’s pulling off a marketing gimmick, but man, why does this have to look so good? Either way, consider this a W for Hendrick’s because I absolutely want one. Will I pay over $1K to get it? Definitely not. Would I consider it? I mean, yeah, duh.
Am I the only one who thinks this is dope? Cmon, I can’t be the only one. Let us know what you think down below in the comments or carry the discussion over to our Twitter or Facebook.
Editors’ Recommendations:
- Your Alexa smart speaker is about to get a whole lot dumber
- When it comes to smart speaker sales, Google is pathetically trailing in third place
- Bose made a $349 portable smart speaker with both Alexa and Google Assistant
- Google is launching a new Nest Mini smart speaker with improved sound
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