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How to deploy a Facebook Messenger chatbot

These computer programs interact with audiences in a conversational manner, boosting any type of business and service. They have the added benefit of generating leads. 

snatchbot avi ben ezra
Image: SnatchBot

Simplicity in motion with the new SnatchBot version2: It is wrongly believed, especially by owners of smaller enterprises, that chatbots require developer codes and that they are difficult to maintain. SnatchBot operates a “NO CODING” policy – that is, it designed a platform that will enable anyone to deploy a chatbot without writing any code. 

This article will demonstrate the benefits of deploying chatbots and the ease with which even a small business owner can have them set up, and running, without needing to employ a developer. 

The Facebook Messenger Bot and its Benefits

Globally, there are 3.1 billion people who are using Facebook Messenger and due to these numbers, it is currently the most popular platform also for chatbots.  Its ease of use, it has a developer API that enables automated messaging, allows businesses to reach their audience around the world 24/7. 

Customers respond positively to chatbots because they consider them the easiest way to contact a business. Even though there is no real person behind the chat, customers are happy to get an instant response. 

Businesses save money since employees can be used elsewhere instead of dealing with repetitive communication and bots are faster than humans. Consumers also don’t need to waste any time with scrolling or leaving the messenger page to go to another website for searches. The mobile-friendly bot conversation provides them with the best customer service, always. 

With SnatchBot, bot creation can be even easier with the choice of using an existing bot. 

SnatchBot Tools for Facebook Messenger

Omni-channel building is easy with SnatchBot because the same bot can be used across all channels with just a few clicks. Chatbots on Smartphone Messenger app are extremely appealing to users. 

Getting the Bot Built 

The most essential quality that a bot need is a correct content, meaning that great care needs to be taken with its design. Chatbots are actually a marketing channel and the right person to build them is someone with a background in marketing copywriting or social media content writing. For chatbots that are deployed to answer questions and send broadcasts no one with coding experience will be required, especially if a visual content builder is used. These are user-friendly and only require that the conversation content and messages are engaging, useful, and exact so that consumers get quick answers and are encouraged to respond. 

SnatchBot is the free bot builder platform that offers power, flexibility and ease of use to everyone from the most inexperienced to the most professional developers.

Deploying a Facebook Messenger bot with SnatchBot can be done from the settings. 

By opening the Channel section, in the right panel and clicking on the ‘Plus’ button the channel is deployed. 

At this point, the user needs to be logged into the Facebook account to which the bot is to be deployed and a greeting message can be configured. 

The page will then be ready for the user to send a message to the bot. 

Maintenance of a Bot

Most bots take time to build and initially, the conversation may be unsophisticated and may need to be expanded on to respond to even more queries. As the business discovers more details to be completed, so the bot needs to be upgraded to make it more functional. Bots need to be updated at regular intervals, even weekly if possible. 

With SnatchBot, updating a bot is simple. The ‘Reports’ page keeps a record of all interactions and these are allocated an ID number making it easy to bring previous responses into the bot conversation. 

Engagement with Consumers

Chatbots can successfully be used to drive traffic as they can be trained to focus on consumers that have already contacted or expressed an interest in a product. They are also a wonderful tool for engagement with consumers with the use of targeted messages that are sent out to specific audiences, who then have the option of responding. 

Chatbots may have the primary function of giving information, but the more personality they are given at their creation, the more they encourage engagement. 

The data from SnatchBot’s ‘Report’ page can be used for building a database with customer details and emails. This is very easy to do with Facebook Messenger since it automatically generates data sent to the bot that is then saved and can be exported at any time. It collects user’s names, gender, location, and URLs. 

Messenger Bots and Leads

Every small business needs to expand its Messenger contact list and Messenger chatbots are a wonderful tool for this. 

Overview of the benefit of chatbots

The creation of leads and contacts are crucial for the success of any business and Messenger is the perfect place to do so. 

Customized messages and customer reach

Any chats on Messenger automatically go through the Facebook account of the user and are automatically added to the contact database. This allows conversations to continue even when they have left the business site. 

Messenger, especially its chat widget, is extremely mobile-friendly and users can be reached almost anywhere and anytime. This gives companies on Messenger an added advantage from those that have not embraced it. 

Keeping the conversation going

Private messages can automatically be generated to reach out to users who have previously interacted with the bot and their details have been stored in a contact list. 

Leads are easy attained with automatic responses, especially if these are linked with other engagement options that may include contests, special offers, etc.

Facebook ads are beneficial to both parties

Click-to-messenger ads can be automatically set to generate a Messenger conversation allowing the business to capture user information while also giving the user useful information about the services and products on offer. 

Final Word

Facebook Messenger is one of the most engaging platforms preferred by more than a billion people today. Not only is it a powerful marketing tool that gives the best customer service but it is highly compatible with chatbot use. SnatchBot is the dominant tool that allows business and marketers to build their bots effortlessly giving them the lead above their competition. 

Suggested reading: Avi Benezra on technology in France. 

Avi Ben Ezra is the Chief Technology Officer (CTO) and Cofounder of SnatchBot and SnatchApp (Snatch Group Limited). He leads the Group’s long-term technology vision and is responsible for running all facets of the tech business which includes being the architect of the platforms and UI interfaces. Avi has proven tech track record and 15+ years of demonstrated career success developing tech initiatives of organizations of varying size and scope. Avi possesses in-depth experience in developing digital market places within Fintech and AI.

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