How to integrate hashtags to strengthen your campaign

Want free Samsung credits? Here's $50 worth to get you started.

Reserve your interest in Samsung's new Galaxy lineup with your email—no purchase required. Enjoy up to $1,250 savings and a chance to win $5K in Samsung credit.

Reserve Now

Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.

Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.

Businesses of all sizes are now leveraging the popular platform TikTok for marketing and taking advantage of the platform’s large user base and easy-to-use features.

One effective way to promote a brand on the app is to use hashtag targeting.

Understanding hashtags

It’s important to understand how to use hashtags, how they work, and what hashtags to use on TikTok and/or Instagram.

When a customer clicks a hashtag, a word, or a group of words preceded by the “#” symbol, it allows them to explore the content associated with it.

Hashtags can help people discover new content, as well as let businesses advertise products or services.

Using hashtags

Companies posting on using TikTok should use relevant hashtags to reach their audience. This includes specific hashtags related to the company, as well as broader hashtags targeted at the audience.

For example, beauty product companies can leverage #makeuptutorial and #beautyhacks to reach makeup lovers.

Trending hashtags

Companies using hashtags on TikTok should stay aware of current trends, including dances and challenges; these trends usually have corresponding hashtags.

If there is an opportunity to pair your products with the trend in a way that makes sense, trends are the perfect opportunity to make use of hashtags that help to expand the reach of your audience.

Therefore, ending up on the pages of someone who might not be in your audience right now could still be interesting.

Ensure that they are relevant to the content and audience. It’s important for the integrity of the brand not to use hashtags that aren’t related to your product to gain visibility.

This includes specific hashtags related to the company, as well as broader hashtags targeted at the audience. For example, beauty product companies can leverage #makeuptutorial and #beautyhacks to reach makeup lovers.

How many hashtags should I use on Instagram or TikTok?

The amount is key when using hashtags. While it’s tempting to add as many hashtags as possible to each post, it’s important to remember that too many can be detrimental.

Recommended use is 3-5 per post, as too many can seem spam-like or desperate, reducing visibility.

Using branded hashtags

Brands can use hashtags to build user engagement on TikTok. Branded hashtags are unique to a particular brand or product and allow users to connect with like-minded people who share the same interests.

For instance, a skincare brand might create #glowyskin for their customers to share tips and advice about their products. 

Branded hashtags can also be an effective tool in upping brand recognition on TikTok. They serve the dual purpose of creating a sense of exclusivity and stimulating user-generated content.

Recognizing that the hashtag links to a particular brand, users are more likely to interact with it. Companies can leverage this by encouraging their users to create content featuring the hashtag.

This enhances visibility and grows their fan base of loyal brand supporters.

Timing

When using hashtags on social media, it’s essential to think about timing to get the best engagement. TikTok has algorithms and best practices when it comes to posts, suggesting peak usage times in the evening and at weekends.

By posting during these times, businesses can expand the reach of their posts and get seen by a bigger audience. In addition to timing is consistency, TikTok rewards frequent posting with the use of hashtags.

Performance

Companies should track hashtag performance continually. This means monitoring the engagement and reach of each hashtag and adjusting as needed.

If a hashtag isn’t successful, replace it or refine content to boost performance.

Dara Busch is the Co-CEO of 5WPR, a leading PR agency.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion over to our Twitter or Facebook.

Editors’ Recommendations:

• Top 3 best sites for TikTok growth
• TikTok creators can now share Stories on Facebook, Instagram
• 5 easy ways to use hashtags to get followers on Instagram
• A brief guide to Instagram engagement

Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.

Dara Busch