Incogni vs. DeleteMe: Which data removal service to choose in 2025?

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If your personal details keep popping up online, you’re not imagining it. Data brokers collect and trade your information at scale, and opting out on your own is confusing and time-consuming. 

If you’ve decided enough is enough, two names probably top your list: Incogni and DeleteMe. Both promise to erase your personal data from the web, but they take different approaches.

Below, we’ll break down how they compare on coverage, automation, pricing, trust, and overall experience so you can make an informed decision.

Quick verdict: If you want broad, lasting protection – including removals from hard-to-see private databases – go with Incogni. It’s more affordable across tiers, covers more broker types by default, and backs its claims with independent verification. 

At a glance: Incogni vs. DeleteMe

Category	Incogni	DeleteMe
Monthly price (annualized)	From $7.99	From $10.75
Automation	Fully automated, recurring	Manual removals, quarterly updates
Automated coverage	420+ brokers	~100
Private data brokers	Included	Not included in core coverage
Custom removals	Unlimited, available immediately after signup	Limited (40 for Standard, 60 for Premium), processed during quarterly reviews
Recurring removals	Every 60 days (public) / 90 days (private)	Not comparable
Independent verification	Deloitte Independent Limited Assurance Report	None
Reports & proof	Quarterly reports, exposure summaries	Quarterly reports

How each service approaches data removal

Both Incogni and DeleteMe promise to remove your personal data from broker databases – but they go about it very differently.

DeleteMe relies on a team that manually sends opt-out requests to people-search sites like Spokeo and Whitepages, focusing on public listings that show up in search results.

This approach works, but it requires human intervention every few months to stay effective.

Incogni automates the entire process. It sends and tracks removal requests to over 420 brokers, including many you’ll never find in search results.

Requests are automatically refreshed every 60–90 days, keeping your data off the market long term.

In short, DeleteMe cleans up what’s visible; Incogni prevents what’s invisible from resurfacing.

Coverage and broker types

Data brokers fall into two main categories:

• Public people-search sites listing names, addresses, and phone numbers.
• Private, professional brokers trading in marketing, risk-scoring, recruitment, and financial data that never appears in search engines.

DeleteMe mainly targets public listings – the kind that show up in Google. It’s great for quick cleanups – names, addresses, and phone numbers. This helps reduce your visibility in Google searches and lowers the risk of casual data exposure.

Incogni, by contrast, extends well beyond public directories. Its system also reaches private brokers that specialize in marketing data, financial profiles, risk assessment, and recruitment databases.

These are the ones that quietly share or sell information without you ever knowing it. By targeting both public and private brokers, Incogni limits not only what people can see, but what companies can buy or use behind the scenes.

For anyone who wants meaningful, long-term privacy rather than a cosmetic cleanup, this wider coverage makes a major difference.

Pricing and overall value

Both services use subscription models, but the value you get per dollar differs.

• Incogni: starts around $7.99–$14.99 per month (annualized). Every tier includes full coverage and unlimited custom removals.
• DeleteMe: $10.75–$15.00 per month, depending on plan. Custom removals are limited, and broader broker types aren’t included.

With DeleteMe, you’re paying more for a narrower reach. Incogni costs less on average yet keeps full coverage across all tiers.

For anyone juggling multiple email addresses, name variations, or moves, unlimited removals make a real difference.

Transparency, reporting, and trust

Privacy tools live or die by transparency – you deserve to know what’s happening behind the scenes.

DeleteMe provides quarterly reports showing which sites removed your data, often with before-and-after screenshots.

It’s a useful confirmation for public listings, though it doesn’t capture activity between reporting cycles or across private brokers.

Incogni takes it further. Its processes and claims have undergone independent limited assurance by Deloitte, confirming that removal requests are sent and tracked as stated.

Users can view detailed confirmation logs and progress in real time, so there’s no guessing what’s been done.

That verification makes Incogni one of the few services with any external proof of performance, a major trust advantage.

Ease of use and everyday experience

Both companies make privacy management approachable, but they feel different day-to-day.

DeleteMe’s service is straightforward: you provide your information, and their team takes care of the rest. The trade-off is pace — you’ll receive updates only every few months, and re-listings may appear in between cycles.

Incogni is a true set-and-forget. After sign-up and quick verification, it runs in the background. You can log in anytime to check progress or new brokers.

Automation reduces human error and speeds up early results. That low-effort approach fits anyone who wants to secure their data once and not think about it again.

Strengths and limitations

Incogni

Pros	Cons
Fully automated data removals	Phone support only for Unlimited subscribers
Covers 420+ public and private brokers	Requires subscription from the start (no free tier)
Deloitte-assured transparency	Limited to data privacy
Simple pricing, no upsells

DeleteMe

Pros	Cons
Human-assisted removal with before/after screenshots	Mainly targets public listings that show up in Google
Detailed quarterly reports showing progress	Higher price for narrower reach
Good for quick cleanups of public listings	No coverage of private broker networks
Transparent reporting on which sites removed your data

Who each service is best for

If you’re someone who…	Choose Incogni if…	Choose DeleteMe if…
Wants to remove personal info quickly	You want a deeper clean across public and private brokers	You only care about public listings
Likes regular updates from a team	You’d rather get ongoing, automated proof of removals	Quarterly summaries feel reassuring
Needs privacy maintenance long-term	You want lasting, recurring protection	You’re fine with one-time cleanups
Cares about independent verification	You trust external auditing for accountability	You don’t need independent verification

Final verdict: Comprehensive vs. cosmetic cleanup

DeleteMe is a solid service for removing your name from public people-search sites. It’s straightforward, transparent, and human-run.

But it stops where the web becomes invisible — the private networks that trade and resell personal data at scale.

Incogni takes a wider, more enduring approach. Its automation targets both public and private brokers, keeps requests active over time, and supports those claims with independent verification.

It’s faster, more cost-effective, and requires almost no effort once set up.

If you want privacy that extends past what’s visible in Google results, Incogni delivers more protection for less money – and with less effort on your part.