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Revolutionizing the fashion industry: Fabricant’s digital couture and co-creation platform

The Fabricant is redefining craftsmanship in the virtual space and creating a sustainable and equitable fashion industry where everyone can thrive.

Fabric sponsored post
Image: The Fabricant

Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.

Blockchain technology is constantly evolving, with new developments and advancements being made regularly.

One of the most significant changes in recent years has been the increasing adoption of blockchain technology in various industries.

This includes finance, supply chain management, and digital identity, but also gaming, art, and of course, fashion.

The use of blockchain technology in these industries allows for more secure, transparent, and efficient processes.

The Fabricant is a digital fashion house that uses blockchain technology to create unique digital fashion NFTs (non-fungible tokens) through its co-creation platform, The Fabricant Studio.

However, the Fabricant Studio is a platform that allows users to create a profile, customize digital clothing and mint their own unique NFTs.

Moreover, the platform is user-friendly, easy to navigate, and will enable users to choose from various clothing items, materials, and colors to create their unique digital fashion.

The minted NFTs can then be traded on the Fabricant marketplace or worn in virtual worlds like Decentraland.

Challenging the status quo: The Fabricant’s journey to increase notoriety in the blockchain fashion industry

Image of people modeling in the metaverse
Image: The Fabricant

The Fabricant’s mission is to redefine craftsmanship in the virtual space and build a sustainable and equitable fashion industry.

Founded in 2018 to create a non-physical fashion experience and challenge the fashion industry’s status quo.

Therefore, Fabricant is committed to creating a sustainable and equitable fashion industry in which everyone thrives.

The company’s current roadblock is increasing notoriety, as it is currently on the Flow blockchain, which is less popular than Ethereum, Solana, and Polygon.

Most importantly, the company is working on attracting users from these other blockchains. This includes migrating to a new URL, increasing marketing efforts, and collaborating with other projects.

Differentiating from the competition: The Fabricant’s co-creation, royalty sharing, and utility in the digital fashion industry

Different fashion co-creators
Image: The Fabricant

Fabricant differentiates itself from competitors by offering co-creation, royalty sharing, and utility.

Co-creation allows users to collaborate with other users and designers to create new and unique pieces of digital fashion.

The company also offers royalty sharing, which means that users who mint their own NFTs will receive royalties from future sales of their creations.

This incentivizes users to create more and better designs, as they will be able to monetize their work.

Additionally, the third advantage of the platform is utility; it allows users to wear their digital fashion in virtual worlds like Decentraland.

This feature will enable users to showcase their creations in a virtual world and opens up new possibilities for how digital fashion can be used.

Interestingly, the project solves its target audience’s top three pain points, allowing them to create digital fashion NFTs, monetize those creations, and wear customized digital fashion pieces.

Therefore, this is an opportunity for users to express their creativity in a new way while also monetizing their creations.

It also allows users to wear their unique pieces of digital fashion in virtual worlds, a new way to use digital fashion.

Co-creation and monetization in the digital fashion industry

Picture of an event called wholeland
Image: The Fabricant

The market opportunity for the Fabricant is to have 1 million people wearing digital fashion by 2025. This is a large market opportunity as the use of digital fashion in virtual worlds is still in its early stages.

The company has recently raised $14M in Series A funding and has launched “Wholeland,” an exclusive digital fashion experience.

Wholeland is a seven-chapter journey of self-discovery that features digital couture, augmented reality wearables, co-creation, fashion shows, metaverse meet-ups, and airdrops.

This exclusive experience can only be accessed by minting one of The Fabricant’s XXories AR face wear.

Moreover, the company’s main benefit is allowing users to co-create and sell their digital fashion, receiving royalties for future sales.

Thus, creating a new way of thinking about fashion where the creators can monetize their creations and establish themselves as digital fashion designers.

Anyone can sign up for the waitlist to access the most innovative Web3 fashion experience when the Fabricant begins minting XXories in February.

Ultimately, this launch is the latest step in the company’s mission to redefine craftsmanship in the virtual space and to create a sustainable and equitable fashion industry where everyone can thrive.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion over to our Twitter or Facebook.

Editors’ Recommendations:

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  • How technology is changing the fashion industry
  • Trace Network labs launch ‘Buddy’ avatar NFTS for digital fashion-powered metaverse
  • How to grow a blockchain customer base using community engagement

Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.

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