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The SEO value of a great domain name

There’s so many factors that go in SEO (search engine optimization). One of the most important ones, your domain name.

Without doubt, one of the most important things in a modern world is building an online presence. However, today, when everything and anyone can easily access internet, this task is sometimes too difficult for you to do alone. This is why, you need the help from an SEO. What a good SEO can do for you is get your message to be heard by improving your search engine ranking. What you can do to help, is come up with a great domain name and help make this job significantly easier.

A catchy name, makes all the difference

Coming up with a catchy name can be an invaluable asset for any future marketing endeavor. When you come to think about it, a catchy name is a marketing campaign on its own. This is also a first step towards transforming your website/blog into a brand. Having a great service or product is great, but even this won’t do you much good if you cannot spread the word. By using preset online parameters, SEO can help you improve your ranking and in this way, help people find you more easily.

Staying as meaningful as possible

Sure, having a catchy name is always important, after all a recent study showed that 6 out of 10 people don’t read past the headlines. This being said, online domain name is no less than a headline. Because of this, it needs to state something, something meaningful. Don’t be afraid to go out with your line of work in the very domain name. In this way, anyone who encounters it will know that they are in the right place. Sometimes, being direct achieves the most.

More creativity

Greatest problems with some of the most common domains like .com or .net are that most of the time, your hands are tied. All the wittiest and catchiest names are already reserved, and you spend more time concerned about what is available, than thinking about what is effective. However, if you start thinking a bit outside of the box, you will realize that not only are new domains, free of these troubles, but their extensions are extremely handy as well. Take for example the latest marketing campaign of Mercedes-Benz, which cunningly resorted to using domain.me. This allowed them to come up with a series of convenient domain names such as, connect.me or move.me. Without doubt, most would agree that having this kind of options in your hands is no short of aweso.me.

awesom-o

Staying clear of numbers

In order to overcome this availability barrier, some people resort to using numbers in their domain name, and this is as bad idea as it gets. Along with making your name too long, inserting numbers is one of the 8 biggest domain name mistakes you can make. The reason for this is a fact that numbers can cause a lot of confusion. For example, your visitors (even if they did learn your domain name by heart) may stop and think whether that three or seven in your name is written in letters or numerals. Trying several combinations before getting the right answer can be extremely annoying and as you probably already know, annoyance is never good.

Sometimes, in order to get a competitive edge, you must work toward improving your reputation. SEO is nothing more than a mean of building the renown of your website online bottom up. However, in order to get optimal results, you need to do this the right way. In order to do this right, a proper foundation is needed, so your first step should be coming up with a great domain name. Never underestimate the SEO value of a great domain name.

Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.

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