Using shoppable video to increase sales

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An increasing number of people prefer to shop for products online rather than visit a physical store. This is why businesses of all sizes invest in digital marketing.

There are many forms of digital marketing, but content marketing stands out because it is effective for lead generation.

As a business owner, you can make different kinds of content, but videos should be at the top of your list. Internet users have shown their affinity for entertaining, informative, and helpful videos.

This is why a social media platform like TikTok is one of the most visited websites in the world. You can take advantage of this trend by using videos to advertise your products on social media.

In addition to regular advertisement videos, you can create shoppable videos that contain links to the products on display.

What is a Shoppable Video?

A shoppable video is a marketing video that includes products and embedded links that viewers can click to buy the items on display. These videos allow potential customers to buy products without leaving the platform where the video was posted.

Shoppable videos effectively recreate the experience a potential shopper will get from visiting your website just by watching it.

Shoppable videos are interactive and provide a streamlined experience for shoppers as they navigate from advertisement to checkout.

This streamlined experience reduces the time needed to shop, which increases sales because the attention span of the average person is about eight seconds.

Usually, videos displaying products for sale do not contain embedded links. Instead, the poster will place links in the video description or caption.

People interested in the products would have to click out of the video, click the link, and visit another website to make the purchase. This can be slightly inconvenient for some people, causing the business to lose sales.

How Shoppable VIdeos Increase Sales

To increase the sales of your products, you should embrace advertisement strategies that give you a competitive advantage. The usage of shoppable videos does that because it does the following:

Increases engagement

When people watch a shoppable video, they get a visual demonstration or representation of a product and a direct link to buy what they are looking at.

This increases the engagement of viewers because they are able to quickly purchase an item while their interest is at its peak.

Simplifies the sales process

Shoppable videos streamlines the sales process for potential customers. When they watch a video and see a product they like, the link will be included for them to click and make their purchase directly. 

Improves conversion rate

Shoppable videos improve your business’s conversion rate by removing obstacles that usually discourage people from buying your products. Potential customers watching the video only have to click one button to add the items they want to their online shopping cart.

Endnote

Digital marketing has been a huge game changer for businesses and content marketing, in particular, has contributed immensely to that.

The usage of video content, especially shoppable videos help increase sales because they let potential customers get a good look at the products for sale.

Shoppable videos have proven to be effective in giving businesses a competitive advantage by removing the need for potential customers to leave the platform they are currently on to buy their products.

Have any thoughts on shoppable videos and their impact on sales? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.