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The impact of AI on the design industry

The changing face of tech is certainly impacting design. AI can play a significant role not just in creative processes and productivity

openai dalle e 2 examples
Image: OpenAI

There has been a real shift in recent years toward automation and how tech can be applied to various industries and processes to make tasks easier, production faster, and productivity in the workplace.

When menial roles are taken care of in the background, individuals can focus on more important aspects of their jobs.

AI software is now the go-to choice for many businesses, and while this is mainly in sectors like healthcare and finance, there is now a host of fantastic uses in the design industry, too.

Some may be concerned that giving work over to tech may impact jobs and the level of human participation.

Still, the design industry can allow designers and artists to focus more on their creativity and innovation.

AI can reduce time-consuming, resource-intensive processes and enhance users’ ability to access inspirational sources.

It can benefit consumers, too, as work quality can be improved and product availability and delivery can be increased.

With all this in mind, let’s look at how Artificial Intelligence (AI) impacts the design industry.

Graphic design

dall e ai art on purple background
Image: KnowTechie

AI has already been improving processes in the graphic design industry; after all, the use of computerized software isn’t new.

As the spotlight is now on automation and accessibility, many graphic design tools use AI-powered software and machine learning technologies to assist designers with making amazing digital graphics.

One example is the Fiverr logo maker, and designers can let their imaginations run wild, and their creativity flow without the headache of traditional logo design.

In fact, projects that once took designers hours to complete can now simply take minutes without sacrificing innovation or quality.


Image: Udemy

One of the biggest design sectors seeing benefits from AI applications is photography.

The capabilities are wide and varied, and now, even those with minimal experience in this niche have the same opportunities as photography experts when creating stunning visuals.

Users can begin using intelligent software at the start of their projects and continue right through to the final phase – so there are real benefits to enjoy.

The great news is that expensive equipment is no longer necessary either. Those using mobile phones to capture images will have just as many opportunities as those wielding DSLRs and more.

With the inception of filters, AI-powered auto-focus, photo culling, image selection, and even intelligent camera assistants, it’s less about putting in the time and effort to capture amazing photos and more about a photographer’s ability to technically edit and enhance the base image instead.

This can be applied to real-time photography, where images in scary, newsworthy situations can be better edited for clarity.

It doesn’t stop here either – AI can even create images from scratch with software like DALL-E if photographers are looking for more specific concepts.

Interior design

smart housing
Image: Unsplash

Just like graphic design, computerized software isn’t new in the interior design industry, as designers have used software to conceptualize and refine their ideas for quite some time.

In recent years, however, access to design elements has improved, and the way concepts are displayed.

Designers can now better work with their clients by seamlessly integrating their visions for style, color schemes, and more.

Fashion design

Skinny jeans are a must to make any sort of fashion statement

With such widespread use, you’d expect all design sectors to be interested in the application of AI, but it took fashion design a little longer to get on board.

With the creative ability and artistic expression being at the center of fashion, the capabilities of AI weren’t considered at first.

Opinion has been changing in recent years in women’s clothing, men’s fashion, and more, but the target seems to focus less on the design aspect and more on productivity.

While design and presentation are starting to use AI software, you’ll see it being applied more in the production of clothing and similar items, as well as in their marketing and promotion, trend forecasting, and at the end, processes of shipping and sales.

Is the implementation of AI in the design industry positive?  

The changing face of tech is certainly impacting design, and the capabilities of AI can play a significant role not just in creative processes and productivity but also in the promotion and distribution of products and services.

With the US Senate passing a bill to boost the US tech industry, opportunities for businesses everywhere are only improving.

There are so many varied uses for AI. The key takeaway is that tech innovations bring huge benefits to the wider industry without negatively impacting core artistic principles and the fundamentals of graphic design. 

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